DemandGen Radio
#246 Building a Culture that Embraces Change & Innovation

#246 Building a Culture that Embraces Change & Innovation

April 28, 2022

Marketers are natural agents of change, but for Gary McRae he started his career as another kind of agent. By serving as a homicide detective in London, Gary learned transferable skills that make him an exceptional marketer.

In this episode, David interviews Gary McRae, Senior Marketing Manager of Brand & Channels at Baker McKenzie. Gary shares what it takes to be a great marketer, and how leaders can create environments that allow teams to thrive.

Listen as David and Gary discuss:

  • Why trust is the building block for growth.
  • The importance of challenging the status quo.
  • How to listen to non-verbal cues.
  • Why hard, candid discussions will make your team successful.

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#245 How to Grow in Your Marketing Career

#245 How to Grow in Your Marketing Career

April 22, 2022

Marketing practitioners come from all different educational backgrounds, skillsets, and experiences. In fact, a 2019 survey uncovered only 25% of marketing practitioners had a marketing undergraduate degree.

In this episode, David interviews Kristy McCrady, Senior Director of Marketing Operations at JLL Technologies. Kristy shares how she got started and grew her marketing technology career. Spoiler alert: It took a lot of hard work, grit, and guts.

Listen as David and Kristy discuss:

  • How raising your hand can advance your career.
  • The importance of a mentor and building your network.
  • The benefits of being a generalist.
  • How to determine if it’s time to make a career change.

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#244 The Art and Science Behind Predictive Attribution Models

#244 The Art and Science Behind Predictive Attribution Models

April 13, 2022

You can’t rely 100% on a robot. Certainly, technology will get us where we want to be faster, but if you want to drive results you need a high volume of quality data, backed by a team of experts.

In this episode, David interviews Ben Brock, Principal and National Leader of Enterprise Business Applications at BDO Digital. Ben shares how data analytics and application development can help the modern marketer.

Listen as David and Ben discuss:

  • The challenge of making the user experience easy.
  • How marketers can use predictive tools.
  • Why data quality and availability are necessary.
  • The importance of understanding the users’ intended outcome.

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#243 Exploring a Holistic Approach to Demand Generation

#243 Exploring a Holistic Approach to Demand Generation

April 8, 2022

When he discovered the D3 Methodology, Chris Nelson knew it was exactly what his organization needed to activate a true demand generation framework.

In this episode, David Interviews Chris, Senior Director of Growth Marketing at VillageMD. Chris shares his passion for methodologies that have helped him during his marketing career.

Listen as David and Chris discuss:

  • The importance of building the right team.
  • How enlisting the help of an agency can help you.
  • Why customer retention is the new acquisition.
  • How to use the D3 Methodology to execute demand generation strategy.

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#242 Lead Management Strategies for Success

#242 Lead Management Strategies for Success

March 31, 2022

The demand funnel is alive and well, but not all marketers approach it in the same way.

In this episode, David Interviews Gayle Nixon, Senior Vice President of Marketing at Litera. Gayle shares her formula for lead management and demand funnel success, and even introduces a new acronym for engaged leads.

Listen as David and Gayle discuss:

  • The first steps to getting sales and marketing aligned.
  • How too many MQLs can hurt you.
  • The advantages of a predictable sales funnel.
  • How to implement structure around lead management processes.

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#241 The Future is Here: Marketing in the Metaverse

#241 The Future is Here: Marketing in the Metaverse

March 23, 2022

In the early nineties a little thing called the internet changed the world as we knew it. Now, another technology is disrupting the way we work, play, and interact with each other.

In this episode, David interviews Jamie Gier, Chief Marketing Officer at Ceros. Jamie shares her experience with virtual reality and how she thinks it can impact the modern marketer.

Listen as David and Jamie discuss:

  • What marketers can do today to prepare for the Metaverse.
  • The social dilemmas of escaping reality.
  • Why marketers should start exploring this new channel.
  • How the Metaverse could compliment traditional marketing channels.

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#240 How to Create a New Product Category

#240 How to Create a New Product Category

March 16, 2022

Developing a new product category is not for the faint of heart. It takes a lot of hard work, fortitude, commitment, and most of all, patience.

In this episode, David interviews Murali Nemani, Chief Marketing Officer at ScienceLogic. Murali has a knack for seeing the world as it is going to be vs. how it is. He shares the strategies he’s used to usher more than five new product categories to the market.

Listen as David and Murali discuss:

  • How to determine when it’s time to create a new category.
  • Creating market narratives that will reframe your product.
  • Advantages of being the first in a new category.
  • The importance of having a supportive CEO and team.

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#239 Talent Acquisition Strategies to Build & Grow Your Team

#239 Talent Acquisition Strategies to Build & Grow Your Team

March 4, 2022

With marketing jobs in high demand, recruiting and talent acquisition teams are under intense pressure to fill positions quickly. Finding candidates who can not only do the job but also fit the culture is a vital piece to your team’s success.

In this episode, David interviews Anna Greer, National Talent Acquisition Leader at BDO. With two decades of experience in recruiting and talent acquisition, Anna offers advice for recruiters and candidates looking for the perfect fit.

Listen as Anna and David discuss:

  • How to uncover your candidates’ passions and aspirations
  • The benefits of building a “people first” culture with established core values
  • Tips for interviewers and advice for candidates
  • The value of intangible benefits that go beyond salary

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#238 Video Marketing Advice from an Emmy-Award-Winner

#238 Video Marketing Advice from an Emmy-Award-Winner

February 24, 2022

For some marketers the thought of creating video content is intimidating and uncomfortable.

But as video marketing and podcasting become more popular, it’s more important than ever to take the leap and learn how to incorporate these channels into your content strategy.

In this inspiring episode, Emmy-Award-winning guest, Emely Navarro, Associate Producer at Access Hollywood, shares her tips and tricks for planning, editing, and publishing video and audio content.

Listen as Emely and David discuss:

  • Steps you can take today to start working on your video marketing
  • How video and audio channels can help drive revenue and create demand
  • Simple hacks for recording without any fancy equipment
  • Tips for building an effective workflow for publishing consistent content

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#237 Modernizing the Buyer’s Journey with Technology

#237 Modernizing the Buyer’s Journey with Technology

February 10, 2022

We live in a digital world that is constantly transforming. For businesses to stay relevant they must learn to leverage technology and understand how it can impact their business.

In this episode, David interviews Robert Brown, National Digital Leader, Retail CPG/Hospitality at BDO Digital. Robert explains how to enhance the customer experience through innovative business strategies and digital transformation.

Listen as they discuss:

  • How COVID shifted the business model for B2Cs.
  • The value of using data to build your business strategy.
  • How to delight customers by providing a frictionless customer experience.
  • Why it’s vital to recognize technology’s limitations and create a contingency plan.

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