DemandGen Radio
#191 The Future of Revenue Depends on You and Adobe ft. Stephen Frieder

#191 The Future of Revenue Depends on You and Adobe ft. Stephen Frieder

October 27, 2020

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With everything that has happened this year, we’ve seen first-hand how important marketing really is when it comes to delivering digital experiences and supporting revenue growth. Stephen Frieder, President of the Americas at Adobe, joins the podcast to dive into why marketing’s contribution is more important than ever, especially during the COVID era. Tune in as Stephen and David talk about how far Marketo has come since the acquisition by Adobe almost two years ago, what B2B marketers can learn from B2C marketers, and what’s on the roadmap for Adobe as they continue to support marketers in crafting end-to-end experiences.

#189 Proving Marketing’s Contribution with Analytics and Reporting ft. Mary Bermel

#189 Proving Marketing’s Contribution with Analytics and Reporting ft. Mary Bermel

October 13, 2020

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Mary Bermel, VP of Global Marketing Operations and Analytics at LogMeIn, has played a huge part in developing the measurement framework that allows her marketing team to prove their effectiveness and contribution to the organization. In this podcast episode, Mary shares her approach to getting started with marketing analytics and reporting, how to establish KPIs and identify important marketing goals, important tools and key roles needed for getting analytics right, and more.

#188 How This CMO Finds and Trains Highly Successful Marketers ft. Nicolas Draca

#188 How This CMO Finds and Trains Highly Successful Marketers ft. Nicolas Draca

October 6, 2020

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Nicolas Draca has lead many marketing teams during his time as a marketing leader and has trained and coached many of today’s highly-successful marketers. In this episode, Nicolas shares his playbook for onboarding and supporting new talent and growing a team. Listen as Nicolas highlights how to set goals for new team members, how to empower people to take risks and solve problems, and, ultimately, how to build a passionate team of successful marketers.

#187 How to Evaluate and Select New MarTech Tools ft. Jennifer McAdams

#187 How to Evaluate and Select New MarTech Tools ft. Jennifer McAdams

September 29, 2020

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Jennifer McAdams, Vice President of Demand Generation and Field Marketing at Progress, shares her process for evaluating and selecting new MarTech tools. Tune in as Jennifer shares where her passion for technology comes from, which tools comprise her tech stack, and how she vets technology vendors.

Check out the Progress Stackies submission here: https://resources.demandgen.com/demandgen-radio-podcast/progress-stackies-awards

To see how Progress is pulling together their virtual events, here is a link to their digital showcase: https://www.progress.com/campaigns/digital-experience-showcase

Tune in to DemandGen TV at demandgen.tv

#186 How the CMO Role is Evolving ft. Judy Ash

#186 How the CMO Role is Evolving ft. Judy Ash

September 22, 2020

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Judy Ash, CMO of Certent, joins the podcast to shed light on what it’s really like to be head of marketing in today’s modern marketing era. Judy shares how the CMO role is evolving and becoming more technical, but at the same time more rewarding than ever. Listen as we talk about the role and responsibilities of the modern CMO and what it takes to be a successful marketing leader.

#185 First Year as CMO ft. Julie Knight

#185 First Year as CMO ft. Julie Knight

September 15, 2020

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Julie Knight took over as the Chief Marketing Officer of Unit4 just over a year ago and has been leading many major initiatives since. In this episode, she shares what that first year has been like and what it takes to drive change as a new CMO. Tune in as we talk about how marketing has evolved during the COVID era, where to start when appointed as a new head of marketing, and what it takes to rebrand a company.

#184 From Bootstrapped to Billions ft. Henry Schuck

#184 From Bootstrapped to Billions ft. Henry Schuck

September 8, 2020

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As CEO of DiscoverOrg and now ZoomInfo, Henry Schuck has achieved many major milestones. From starting DiscoverOrg at the age of 23 to later acquiring ZoomInfo and now taking it public, Henry has experienced and lead all the different stages of growth that can take place within an organization. Tune in as Henry shares his lessons for growing highly successful companies, what it’s like running a public company for the first time, and his vision for ZoomInfo in 10 years from now.

#183 Bringing Automation to the Hospitality Management Industry ft. Cheryl Chavez

#183 Bringing Automation to the Hospitality Management Industry ft. Cheryl Chavez

September 3, 2020

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After many years of managing products at companies like Marketo and Engagio, Cheryl Chavez is now joining Duetto as Chief Product Officer. With a strong background in bringing automation to companies, Cheryl is a perfect fit for Duetto — a company that helps hospitality revenue professionals automate pricing. In this episode, Cheryl shares her plans for growing and evolving Duetto’s revenue optimization platform, why automation in all industries is key for success, and the importance of strong communication between product/engineering teams and marketing teams.

#182 Leadership Lessons from a Team-Focused CMO ft. Jim Bell

#182 Leadership Lessons from a Team-Focused CMO ft. Jim Bell

September 1, 2020

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As CMO at Glint, Jim Bell has built a team centered on trust and communication. In this episode, Jim shares his most valuable leadership lessons and what it takes to develop a strong team culture. Tune in to learn about how to structure your team according to different personality types and how to inspire and motivate a team.

#181 How This BDR Is So Successful ft. Anna Bender

#181 How This BDR Is So Successful ft. Anna Bender

August 27, 2020

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Anna Bender has been having great success as a new Business Development Rep at Adobe. In this episode, Anna and I reconnect and reflect on all the personal and professional growth she’s experienced so far at a young age. We talk about how she has overcome adversity and developed leadership skills, what life is like as a new BDR at Adobe, and what methods she is using to be one of the top-performing reps.

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