DemandGen Radio
#136 Finding Happiness in Your Personal and Professional Life

#136 Finding Happiness in Your Personal and Professional Life

November 12, 2019

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It’s been proven that when you’re happy, you have a better life, you live longer and healthier, and you even earn more money. But often times, many of us struggle to find happiness.

Dr. Elizabeth Lombardo is an expert psychologist known for her work around helping people find happiness and, in this episode, she shares how increasing the amount of happiness we have can transform our lives. Listen as Dr. E dives into the psychology of being happy, how to develop the skills required for building and maintaining happiness, and how to find passion and purpose in life.

#135 How to Operate as a Lean Marketing Team

#135 How to Operate as a Lean Marketing Team

November 5, 2019

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Sheena Christensen joins the podcast to talk about her journey into her role as Marketing Manager and the initiatives she is focusing on at SGK. Being one of five members on the marketing team at an organization of 7,000 people, Sheena must operate as efficiently as possible when it comes to producing content, executing email campaigns, and driving strategy. Listen as she shares what it’s like being on a lean marketing team, how she depends on DemandGen, and what her top marketing priorities are.

#134 Flex Marketing: A New Model for Maximizing Marketing Spend

#134 Flex Marketing: A New Model for Maximizing Marketing Spend

October 29, 2019

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Erich Ziegler managed a $320 million marketing budget when he worked for Netflix. Needing to optimize that budget and ensure it was being placed into the right demand gen channels, Erich came up with a concept he calls ‘Flex Marketing’ - a model for adjusting marketing spend to support top-performing channels. Since then, Erich has successfully applied this model at both B2C and B2B companies, including his current company, CircleCI. Listen as Erich and I dive into this model and how it works, the importance the proving ROI in marketing, and more.

#133 Applying B2C Influencer Marketing for B2B

#133 Applying B2C Influencer Marketing for B2B

October 22, 2019

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Danielle Wiley, CEO of Sway Group, joins this episode to talk about influencer marketing and how brands are using it to generate more demand for their products and services. Listen as Danielle and I dive into how influencer marketing works, why more and more companies in the B2B space are adopting it, and how you can win over customers with the power of story-telling.

#132 Video Marketing Tips, Trends, and Strategies

#132 Video Marketing Tips, Trends, and Strategies

October 15, 2019

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Vidyard just released their annual Video in Business Benchmark Report which reveals the top trends taking place in video marketing as well as secrets for successfully leveraging video. In this episode, Tyler Lessard joins to share some of his video marketing expertise and to cover some of the findings from the report. Tune in as we talk about how to build a video content strategy, why video is such an effective channel, and where to find the resources needed to help you get started with video.

#131 Should you be a Marketer at a Startup?

#131 Should you be a Marketer at a Startup?

October 8, 2019

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Being a marketer at a startup can be challenging, but it can also be extremely rewarding and fulfilling. Ian Brown, Director of Marketing at Turbo Systems, has worked at companies of all sizes, from global corporations to very early-stage startups. In this episode, Ian talks about some of the companies he's helped build from the ground up and shares his view on whether or not marketers should work for a startup at some point in their careers. Listen as Ian covers what it’s like running marketing at a startup, how marketing is perceived at a startup vs. a large company, and how startup experience can set you up for long-term success as a marketer.

#130 What’s on the Minds of Marketers These Days?

#130 What’s on the Minds of Marketers These Days?

September 29, 2019

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Marketers have an array of pain points and challenges that they turn to DemandGen for help with. And as VP of Sales, Rob Bonham is on the frontlines of uncovering and solving those problems. In this episode, Rob returns to share what he’s seeing in the market and what marketers are struggling with most these days. Tune in as we talk about everything from ABM and digital transformation, to sales and marketing alignment and sales’ involvement in the martech stack.

#129 How to Build your Brand with Podcasting

#129 How to Build your Brand with Podcasting

September 22, 2019

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Jordan Paris is a 21-year-old entrepreneur who runs a wildly successful podcast. In this episode, he shares how and why he started his podcast and how podcasting propelled the growth of his business and personal brand. Tune in as Jordan shares how he remains so driven and accomplished at an early age, what lessons he’s learned from starting his podcast, and how you can benefit from starting your own podcast.

#128 Say hello to the new ZoomInfo, powered by DiscoverOrg

#128 Say hello to the new ZoomInfo, powered by DiscoverOrg

September 16, 2019

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In early 2019, DiscoverOrg acquired ZoomInfo which is further evidence that big things are taking place in the world of data. This week was the official rebrand and launch of their new platform. Returning guest, Henry Schuck, CEO of DiscoverOrg and now ZoomInfo, joins me back on the podcast to share the story behind the acquisition and what it means for those using data to power their marketing programs and go-to-market strategies. Listen as we also dive into the importance of data, why you need to develop ideal customer profiles, and how to implement strategies for successful data management.

#127 Career Lessons From an Accomplished CMO

#127 Career Lessons From an Accomplished CMO

September 8, 2019

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Throughout our careers and personal lives, we are forced to make many major decisions and tradeoffs. Heidi Melin, CMO of Workfront, is an accomplished CMO with great insight, advice, and stories to share around career development and finding the right work-life balance. Listen as Heidi and I talk about how to know if you’re at the right company and whether or not it’s time to move on.