DemandGen Radio
#112 Bridging the Disconnect Between Marketing and Sales

#112 Bridging the Disconnect Between Marketing and Sales

May 19, 2019

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When it comes to sales enablement, there is often a disconnect between sales and marketing teams. Melissa Madian, an expert on sales enablement, joins the program to share how you can make your sales teams more efficient with the right tools, processes, and enablement strategies. Listen as Melissa and I dive into what it takes for marketing to truly support sales reps, how to define effective sales enablement processes, and when you should and shouldn’t purchase new sales enablement technologies.

#111 Smarketing: Aligning Sales and Marketing for Revenue Growth

#111 Smarketing: Aligning Sales and Marketing for Revenue Growth

May 12, 2019

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Sales and marketing alignment is so critical that I often use a special word to describe the full integration of these two teams: Smarketing. VP of Sales, Rob Bonham is back on the program to join me as we talk about sales and marketing alignment. We share what it takes to actually align these two teams and how they should work to drive revenue growth. Listen as we highlight how to set revenue targets and how to set up a sales organization for success.

#110 Women in Revenue with Julia Stead

#110 Women in Revenue with Julia Stead

May 10, 2019

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In the final episode of our mini-series on Women in Revenue, Julia Stead shares her experiences as a driven career woman and mother. Listen as Julia answers what it’s like to be a woman in the workplace today and highlights how she built the confidence required to be a successful leader in marketing. As a mother of two young children, Julia shares some insight on when to have kids during your career and how to co-parent with a spouse that is equally career-driven.

#109 Women in Revenue with Tracy Eiler

#109 Women in Revenue with Tracy Eiler

May 9, 2019

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Tracy Eiler joins part 2 of 3 in this mini-series on Women in Revenue to talk about what it’s like to achieve career growth while going through very tough times. From experiencing abuse, followed by divorce and then raising a child as a single mom, Tracy shares her story on how she has managed to achieve major success in her career despite the immense challenges. Listen to this inspiring conversation as we talk about the evolving workplace, setting boundaries in work and life, and what it’s like being a woman in today's workplace.

#108 Women in Revenue with Shari Johnston

#108 Women in Revenue with Shari Johnston

May 5, 2019

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Shari Johnston is the Founder of Women in Revenue. She joins me in this episode to talk about her mission to empower women leaders and to share some of her thoughts and experiences around being a businesswoman. Listen as Shari talks about her recipe for balancing both work life and personal life, the story behind Women in Revenue, and how she’s working to provide leadership and mentorship to young women in business.

#107 MarTech Monday: Introducing Conversational Content

#107 MarTech Monday: Introducing Conversational Content

April 29, 2019

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Chris Buehler is the Founder of SCORCH, a creative agency that has produced award-winning content and interactive campaigns for companies like LinkedIn, Marketo, and Microsoft to name a few. In fact, SCORCH was responsible for designing LinkedIn’s Sophisticated Marketer’s Guide, a piece of content that generated an 18,000% return for LinkedIn. Yes, they make great content for clients. But there’s more to their story. SCORCH’s work producing downloadable content gave birth to the idea that readers should be able to Click-to-Human(TM) through the piece of content just as a website visitor can easily engage with an agent through chat tools. I love technology, especially marketing technology, and my goal with this episode was to unveil to you to a pioneering innovation in online communication. Will it end up like the Apple Newton or become a hit like the iPhone is left to be seen. Either way, you discovered it here first on DemandGen Radio. #conversationalcontent

You can learn more about it at www.pingpilot.com or even try out the technology in this ebook on “Conversational Content”: http://bit.ly/2OXEjjn 

#106 Why SDRs Should Report to Marketing

#106 Why SDRs Should Report to Marketing

April 21, 2019

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Kyle Lacy is the VP of Marketing at Lessonly and is also responsible for managing a team of sales development reps. In this episode, we dive into the hot topic of whether SDRs should report to Sales or Marketing and you'll hear Kyle's passion for why SDR's should be an extension of marketing. Kyle shares why SDRs should be closely aligned with Marketing in order to maintain a cohesive strategy across top-of-funnel efforts. We also talk about the compensation models and quotas for SDRs and cover how to onboard and train a successful SDR team in your own organization.

#105 HubSpot Sets Its Sights on Enterprise

#105 HubSpot Sets Its Sights on Enterprise

April 14, 2019

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Nicholas Holland, HubSpot’s VP of Marketing Hub, joins the podcast to talk about HubSpot’s movement into the enterprise market and how their platform is evolving to serve larger and more sophisticated companies. Tune in as we talk about HubSpot’s replacement for the traditional demand waterfall, the marketing automation ecosystem, and where HubSpot is heading.

#104 MarTech Monday: Using Mintigo to Target the Right Accounts

#104 MarTech Monday: Using Mintigo to Target the Right Accounts

April 8, 2019

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Join us for another MarTech Monday episode as Nida Chughtai shares some big news taking place at Mintigo. Listen as Nida goes into detail around the partnership between Mintigo and Marketo and how Mintigo will now be powering the data behind Marketo’s AccountAI and other ABM solutions. Tune in to learn about Nida’s journey to VP of Marketing, what marketing is like at a marketing technology company, and how Mintigo can help you get the most out of your data.