DemandGen Radio
#126 Marketing Ops and Its Role in Improving Customer Experience

#126 Marketing Ops and Its Role in Improving Customer Experience

September 1, 2019

Avnita-Gulati-DemandGen-Radio-David-Lewis

The marketing operations role has evolved over time from simply being a function responsible for technology onboarding and enablement into a part of marketing that now has a huge impact on defining and delivering a cohesive customer experience. Avnita Gulati, Sr. Director, Global Marketing Operations at Visa, talks about this transformation of marketing operations and shares what the future of marketing ops looks like. Listen as we talk about how to identify gaps in your stack, how to maximize the investment on your technologies, and more.