#65 Why and How to Establish a New Category for your Product or Service

July 15, 2018
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One of the biggest challenges in marketing can be defining a category for your new product or service. If you put your product in an existing category, you run the risk of not differentiating your offering in an already established market and being a “me too” solution. However, if you take the harder path of defining a new category to stand out and take a leadership position, it’s both expensive and certainly challenging. In this episode with Daniel Gaugler, CMO of PFL, we discuss why he established a new category for direct mail production and fulfillment called “Tactile Marketing” and the valuable lessons he learned in doing so.

#4: Direct Mail Innovations for Eloqua and Marketo

August 29, 2016
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“Daniel-Gaugler-DemandGen-Radio-David-Lewis"
 

We discuss how you can leverage innovations taking place in direct mail with Daniel Gaugler, Chief Marketing Officer at PFL, a marketing technology company that provides sales enablement and marketing automation solutions for tactile marketing. You'll learn about some of the incredibly engaging new types of direct mail and how you can leverage print on demand technology and integration capabilities with marketing automation systems like Marketo and Eloqua to send affordable, high-touch direct mail items to your prospects and customers

Topics Discussed Include:

 

  • Why Direct Mail is Back in Vogue for B2B Marketing
  • Innovations in Direct Mail Printing and Production
  • What is Tactile Marketing and Why You Should Be Using It
  • Ways You Can Integrate Direct Mail to Your CRM and Marketing Automation Systems