#1: The Rise of Account Based Marketing (ABM)

July 20, 2016
00:0000:00
 
“Jon-Miller-DemandGen-Radio-David-Lewis"
 

In this inaugural episode, DemandGen Radio host David Lewis is joined by one of the founding fathers of Modern Marketing, Jon Miller, co-founder of Marketo and now the founder and CEO of Engagio an account-based marketing platform that orchestrates outbound interactions across departments and channels.

Jon and David discuss the genesis behind starting Engagio following Jon’s tremendous success as co-founder of Marketo and the current state of ABM.

Topics Discussed Include:

  • Why all the hype this past year on Account Based Marketing (ABM)
  • The rationale for Engagio re-branding of ABM to Account Based Everything (ABE)
  • What does it take for a firm to be effective with ABM
  • The importance of aligning sales and marketing in an ABM strategy