Live at B2BMX: Kyle Johnson of HyperScience
February 27, 2019
Coming to you live from the B2B Marketing Exchange in Scottsdale, AZ! Tune in to listen to this episode as I sit down with Kyle Johnson of HyperScience at the event.
#14 The Life of a Marketing Automation Manager
January 31, 2017
Kyle Johnson, Marketing Automation Manager at Thomson Reuters Legal Division, joins David Lewis as they discuss a range of topics that highlight the breadth and depth needed in such a role as Kyle's and how the marketing operations group functions similar to an IT department within marketing.
- Centralizing versus Decentralizing their Demand Center
- Kyle’s experience with various marketing automation
- Using Marketing Automation as the hub of the customer journey
- How other MarTech tools can be used to expand your marketing automation system’s capabilities
- Why Kyle chose a career in marketing technology
- Kyle’s lead scoring initiative for 2017
- The pros and cons of gated versus un-gated communities