Kyle Johnson, Marketing Automation Manager at Thomson Reuters Legal Division, joins David Lewis as they discuss a range of topics that highlight the breadth and depth needed in such a role as Kyle’s and how the marketing operations group functions similar to an IT department within marketing.

• Centralizing versus Decentralizing their Demand Center
• Kyle’s experience with various marketing automation
• Using Marketing Automation as the hub of the customer journey
• How other MarTech tools can be used to expand your marketing automation system’s capabilities
• Why Kyle chose a career in marketing technology
• Kyle’s lead scoring initiative for 2017
• The pros and cons of gated versus un-gated communities