DemandGen Radio
#112 Bridging the Disconnect Between Marketing and Sales

#112 Bridging the Disconnect Between Marketing and Sales

May 19, 2019

Melissa-Madian-DemandGen-Radio-David-Lewis

When it comes to sales enablement, there is often a disconnect between sales and marketing teams. Melissa Madian, an expert on sales enablement, joins the program to share how you can make your sales teams more efficient with the right tools, processes, and enablement strategies. Listen as Melissa and I dive into what it takes for marketing to truly support sales reps, how to define effective sales enablement processes, and when you should and shouldn’t purchase new sales enablement technologies.