Episodes
Monday Jan 14, 2019
#92 MarTech Monday: Leveraging the Power of Intent Data
Monday Jan 14, 2019
Monday Jan 14, 2019
Mike Burton, Co-Founder of Bombora, joins the show to talk about how intent and behavioral data is captured and how you can begin to apply intent data to your sales and marketing efforts. Tune into this episode for use cases around successfully leveraging intent data within marketing and marketing technology applications.
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