#37 Why Did Terminus Buy BrightFunnel?

January 4, 2018
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I bet you didn’t see that coming, did you? I didn’t either. Probably no one did. So why did Terminus, a startup, buy another startup? I ask Sangram Vajre, CMO of Terminus, that question and several others that you should hear his answers to. One of things you’ll hear is about the importance of being agile and moving in a direction despite having all your plans figured out. That’s a SUPER important lesson in life. What’s very unique about this acquisition is that it’s not a mega public software giant buying a smaller company. It’s two small martech companies coming together. That’s a first in the martech space. Will we see more? As a bonus, Sangram and I touch on the power of Podcasting and some other things we have in store for 2018. Have a GREAT 2018. Make this your best year yet personally and professionally.
 

#22 Mo Money, Mo Problems

May 23, 2017
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 “Sangram-Vajre-DemandGen-Radio-David-Lewis"
 

During this Podcast with Sangram Vajre on ABM, I could hear Biggie Smalls lyrics [aka The Notorious B.I.G] echoing in my ears “…it’s like the more money we come across, the more problems we see.”  Why? Well just moments before we kicked off the podcast, Terminus announced the closing of $10.3 million round of Series B funding. Hubspot and other investors are placing additional bets on ABM solutions, which they see as a critical component of the marketing mix. Tune in to this episode of DemandGen Radio to hear from the founder of the #flipmyfunnel movement and Author of ABM for Dummies.  Sangram shares insights on why people are both embracing ABM and struggling a bit to understand what’s needed to embrace it.