DemandGen Radio

#111 Smarketing: Aligning Sales and Marketing for Revenue Growth

May 12, 2019

Rob-Bonham2-DemandGen-Radio-David-Lewis

Sales and marketing alignment is so critical that I often use a special word to describe the full integration of these two teams: Smarketing. VP of Sales, Rob Bonham is back on the program to join me as we talk about sales and marketing alignment. We share what it takes to actually align these two teams and how they should work to drive revenue growth. Listen as we highlight how to set revenue targets and how to set up a sales organization for success.