DemandGen Radio

#161 How Intent Data is Revealing Buyer Behavior During Covid-19 ft. Erik Matlick

April 14, 2020


In this episode with Bombora Founder and CEO Erik Matlick, we discuss what intent data is revealing about buyer behavior in the era of COVID-19. We unpack how intent data works, and how sales and marketing teams are using intent data to discover which companies are in research mode for your products or services.

Check out Bombora’s recent study on how COVID-19 is impacting B2B research trends here:

Podbean App

Play this podcast on Podbean App