DemandGen Radio

#172 How to Build a Successful ABM Program ft. Bruce Eidsvik

June 30, 2020


Bruce Eidsvik is the SVP of Global Revenue Marketing at Genesys and has been leading the company’s shift towards account-based marketing. Tune in to hear how Bruce ended up in marketing after pursuing a career as a physicist, how Genesys builds and manages their tech stack, and how they've scaled their programmatic approach to targeting accounts.

Take a look at Genesys’ guide to making ABM a core go-to-market strategy here:

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