Episodes
Tuesday Jun 30, 2020
#172 How to Build a Successful ABM Program ft. Bruce Eidsvik
Tuesday Jun 30, 2020
Tuesday Jun 30, 2020
Bruce Eidsvik is the SVP of Global Revenue Marketing at Genesys and has been leading the company’s shift towards account-based marketing. Tune in to hear how Bruce ended up in marketing after pursuing a career as a physicist, how Genesys builds and manages their tech stack, and how they've scaled their programmatic approach to targeting accounts.
Take a look at Genesys’ guide to making ABM a core go-to-market strategy here: https://bit.ly/3dQn5PO
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