DemandGen Radio

#176 The D3 Methodology: 10 Crucial Demand Management Initiatives

July 28, 2020


In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 6 of this series, we dive into Demand Management. Tune in as we talk about the 10 initiatives required for successfully managing demand, from developing a strategy and implementing a demand funnel to rolling out lead scoring and nurturing programs.

Slide deck on Demand Management concepts from this episode:
Blog post on The D3 Methodology:
Full D3 Methodology Deck here:

Free Lead Management book download:

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