DemandGen Radio

#189 Proving Marketing’s Contribution with Analytics and Reporting ft. Mary Bermel

October 13, 2020

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Mary Bermel, VP of Global Marketing Operations and Analytics at LogMeIn, has played a huge part in developing the measurement framework that allows her marketing team to prove their effectiveness and contribution to the organization. In this podcast episode, Mary shares her approach to getting started with marketing analytics and reporting, how to establish KPIs and identify important marketing goals, important tools and key roles needed for getting analytics right, and more.

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