DemandGen Radio

#2: The Value of Aligning Sales and Marketing

August 2, 2016


DemandGen Radio host David Lewis is joined by Kate Federhar, Manager of Marketing Operations at CenturyLink and 2016 Marketo Revvie winner for her leadership and orchestration of a massive marketing automation migration to two instances Marketo with over 5 Million contact records and thousands of assets and programs.

Kate and David discuss the importance of both aligning marketing with sales as well as the importance of sales enablement with tools and technologies.

Topics Discussed Include:

  • Why sales alignment is so important and why it’s critical for success
  • Kate’s techniques for winning over sales and becoming a true business partner
  • The difference between sales alignment and enablement
  • How sales enablement tools at CenturyLink are being used like Marketo Sales Insight

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