DemandGen Radio

#202 How to Prove Marketing’s Impact Using Attribution ft. Michael McKinnon

January 12, 2021

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As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial for the growth and security of all marketing teams, the difference between attribution and and contribution, and how to go about setting up an attribution model within your own organization.

Take a look at the Michael’s marketing attribution slides here: http://bit.ly/38oOI2Q

Check out this video on DemandGen TV: https://bit.ly/396Oaxu

Download the digital version of Manufacturing Demand here: http://bit.ly/37zkhVw  

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Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

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