DemandGen Radio

#231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman

November 16, 2021

Free or gated?

To be honest, most of us are stingy with the free content that we share. That’s not at all the way today’s guest approaches to content.

Trey Sheneman, Executive Director of Marketing at Ramsey Solutions, has hit company goals by providing valuable content for free instead of relying on the paywall.

Listen as we discuss:

  • How Trey applies the 4 tenets of Agile.
  • Why you need to up your free content game.
  • How the D3 framework plays out in marketing content.
  • Handling your money like God and grandma.
  • How vision may change but mission doesn’t.

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