DemandGen Radio

#27 An Interview with Leadspace CEO Doug Bewsher

August 15, 2017


I was fortunate to discover Leadspace shortly after I founded DemandGen in 2007 when their Founder Amnon Mishor was on a fund-raising trip to Silicon Valley and he asked if I could meet-up to get my advice on their predictive platform for prospect building and scoring. With the predictive category still in its infancy, I was excited to get a look at the platform and find out how Amnon's expertise in developing systems for the Israel Military Intelligence Division could be turned into AI to help marketers find prospects (versus terrorists). Since then, our two teams have developed a successful partnership based on helping our mutual clients with the successful adoption of their platform. On this episode, I invite their CEO Doug Bewsher to discuss a number of topics including:

  • As a CEO, and former CMO, what advice would he have for his former self in marketing
  • Why is Google AdWords such a big part of the marketing mix
  • What do CMO’s [really] need to know about analytics
  • His thoughts on the current state of AI in marketing

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