#3: The Rise of Marketing Operations as a Critical Business Function

August 15, 2016
00:0000:00
 
“Isaac-Wyatt-DemandGen-Radio-David-Lewis"
 
DemandGen Radio host David Lewis is joined by Isaac Wyatt, Director of Marketing Strategy and Operations at New Relic. As a self-proclaimed “business-nerd and lover of the Silicon Valley tech scene,” Isaac has tremendous experience building and leading marketing operations teams at New Relic, Blue Jeans Network, and Citrix Online. No doubt, Isaac has a passion for MarTech, but what ultimately drives him is a personal mission of “helping companies achieve their goals by optimizing workflow through the entire value-chain.”

Isaac and David discuss the evolution of Marketing Operations and Isaac shares his perspective on the roles and responsibilities of this critical business function.

Topics Discussed Include:

 

  • Evolution of Marketing Operations
  • Role of Marketing Operations Today
  • Structure and Key Roles of Isaac’s Marketing Operations Department
  • Tips for MarTech Selection, Adoption, and Removal

 

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