I invited Scott Brinker back on the podcast to discuss his recent decision to join Hubspot as their VP, Platform Ecosystem. After a quick check-in on how plans are coming for his upcoming MarTech conference we discuss topics including:
- Scott shares why he left Ion Interactive, the company he founded to join Hubspot
- What makes a marketing platform a "platform" versus just a marketing tool or system
- Why is there a growing popularity of chat bots as website engagement tools and what it takes to implement a solution at a high level.