#39 Are We Spelling ABM Wrong?

February 12, 2018
00:0000:00
 “Scott-Vaughan-DemandGen-Radio-David-Lewis"
 
Content master and digital marketing guru Scott Vaughan and I kick off with Scott’s point of view around dropping the “M” in ABM. Our next stop on the podcast train is talking about the importance of becoming a full stack marketer, and then on to some great insights for you from Scott on content marketing strategy, including long form vs short form content. We wrap up the episode with a very passionate call to action around starting a movement on “Marketing becoming the breadwinners of the revenue family”.