DemandGen Radio

#88 Looking to the Future: Embracing Change and Digital Transformation

December 9, 2018


Ruth Rowan, CMO of Dimension Data, joins the show to share how she approaches digital transformation and embraces change. By clearly demonstrating the need for change and getting everyone onboard, Ruth has been able to minimize resistance and achieve organizational success much more quickly when implementing new processes and practices. Listen as Ruth shares how she landed in marketing, provides her thoughts on how marketing is perceived today compared to how it was perceived in the past, and highlights the importance of volunteering and giving back to those in need.

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