DemandGen Radio

#89 Going into Battle: Leveraging Feedback to Build Strong Relationships

December 16, 2018

Alyssa-Merwin-DemandGen-Radio-David-Lewis

As a leader, it’s important to build strong professional relationships and have a team that is willing to go into battle for you. Alyssa Merwin, Vice President of Sales Solutions Americas at LinkedIn, shares her story on how her team and peers perceived her actions and dedication to success incorrectly. She outlines how she used this negative feedback to establish stronger connections with her colleagues, enabling her to be a more effective leader.

As the first sales person on the program, Alyssa and I also touch on some important topics around sales leadership, sales and marketing alignment, and the changing roles and responsibilities of sales. We also cover how to build a strong sales organization and predict whether marketing leaders or sales leaders will earn more in the future.