DemandGen Radio

#90 How a $6 Billion Company Undergoes Digital Transformation

December 21, 2018


Dana Stirk joins the show to talk about how Booz Allen Hamilton, a $6 billion dollar company, has been undergoing a digital transformation after having almost no marketing infrastructure in place a few years ago. Dana shares what the journey towards digital transformation was like and highlights some of the initiatives that got the company to where it is today. Tune into this episode to learn why the team at Booz Allen Hamilton decided to work with an outside agency to help with the transformation, what kind of an impact their tech stack is having, and how they’ve become such a data-driven firm.

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