DemandGen Radio

#227 The 4 Traits of Modern CMOs ft Drew Neisser

October 19, 2021

Do you have the four traits (courageous, artful, thoughtful, and scientific) of a successful CMO?

Do you need all four traits to be successful today? Actually, yes.

In this episode, David interviews Drew Neisser, Founder & CEO at Renegade, about the traits of the more than 450 successful CMOs that he interviewed as research for his latest book, Renegade Marketing.

Join us as we discuss:

  • How courage means becoming the Marie Kondo of marketing.
  • The difference between being artful and being an artist.
  • Why thoughtful execution focuses first on employees.
  • How most marketers miss being truly scientific.
  • The CMO and CFO relationship.

Check out these resources mentioned:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on or search for DemandGen Radio in your favorite podcast player.

Podbean App

Play this podcast on Podbean App