#7 Now the ‘M’ in “ABM” stands for Marketo

October 10, 2016
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Mike-Telem-DemandGenRadio-David-Lewis
 

When Marketing Automation systems originally came on the scene, they were architected to be essentially a database of individual records comprising of contact data and their associated online behavior (often called digital body language). But now, Marketo has reengineered their marketing database model to support the introduction of a full-fledged account based marketing solution that’s an optional upgrade to the Marketo platform. Join Mike Telem, Vice President of Product Marketing and DemandGen Radio host David Lewis as they discuss:

 

  • What’s different about Marketo ABM
  • What it takes for Marketer’s to be successful with ABM
  • How complimentary solutions can enhance Marketo ABM
  • The advantages of having your Marketing Automation system include native ABM capabilities

#6 The Role and Responsibility of a Marketing Operations Leader

September 27, 2016
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“Tom-Svec-DemandGen-Radio-David-Lewis
 

Tom Svec, DemandGen’s Director of Marketing Technology Services joins DemandGen Radio host David Lewis to discuss how the roles within marketing operations have evolved over the recent years. Tom Svec leads DemandGen’s world-class team of solution architects who assist mid-size and enterprise-class marketing operations teams with their deployment and adoption of marketing technology. Prior to DemandGen, Tom was head of marketing operations at Taleo (acquired by Oracle) and shares his perspectives on the ever-changing landscape and roles within modern marketing and what it takes to be successful as head of this critical business function.

#5: Are Today’s Marketers Tomorrow’s CEO?

September 6, 2016
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“John-Bara-DemandGen-Radio-David-Lewis"
 

Over the past 30 years, the role of marketers has changed tremendously. In the past decade alone, marketers have evolved from focusing on brand, reach, ad impressions, lead gen, and communications to a far broader set of responsibilities including ecommerce, data analysis, MarTech, and the customer experience. Essentially, CMOs are now Chief Transformation Officers. Right-brained marketers used to rule the world, but today both sides of the brain are needed to lead marketing. Omni-channel real-time marketing masters who fully leverage MarTech are rising to the top of the “must recruit” list – and as John and David discuss, more and more of them are ascending to lead the firm as Presidents and CEOs.  John and David also discuss how marketers rising in the ranks are fostering tight alignment with sales, and collaborating on adoption and use of a myriad of new technologies.

#4: Direct Mail Innovations for Eloqua and Marketo

August 29, 2016
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“Daniel-Gaugler-DemandGen-Radio-David-Lewis"
 

We discuss how you can leverage innovations taking place in direct mail with Daniel Gaugler, Chief Marketing Officer at PFL, a marketing technology company that provides sales enablement and marketing automation solutions for tactile marketing. You'll learn about some of the incredibly engaging new types of direct mail and how you can leverage print on demand technology and integration capabilities with marketing automation systems like Marketo and Eloqua to send affordable, high-touch direct mail items to your prospects and customers

Topics Discussed Include:

 

  • Why Direct Mail is Back in Vogue for B2B Marketing
  • Innovations in Direct Mail Printing and Production
  • What is Tactile Marketing and Why You Should Be Using It
  • Ways You Can Integrate Direct Mail to Your CRM and Marketing Automation Systems

#3: The Rise of Marketing Operations as a Critical Business Function

August 15, 2016
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“Isaac-Wyatt-DemandGen-Radio-David-Lewis"
 
DemandGen Radio host David Lewis is joined by Isaac Wyatt, Director of Marketing Strategy and Operations at New Relic. As a self-proclaimed “business-nerd and lover of the Silicon Valley tech scene,” Isaac has tremendous experience building and leading marketing operations teams at New Relic, Blue Jeans Network, and Citrix Online. No doubt, Isaac has a passion for MarTech, but what ultimately drives him is a personal mission of “helping companies achieve their goals by optimizing workflow through the entire value-chain.”

Isaac and David discuss the evolution of Marketing Operations and Isaac shares his perspective on the roles and responsibilities of this critical business function.

Topics Discussed Include:

 

  • Evolution of Marketing Operations
  • Role of Marketing Operations Today
  • Structure and Key Roles of Isaac’s Marketing Operations Department
  • Tips for MarTech Selection, Adoption, and Removal

 

#2: The Value of Aligning Sales and Marketing

August 2, 2016
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“Kate-Federhar-DemandGen-Radio-David-Lewis"
 

DemandGen Radio host David Lewis is joined by Kate Federhar, Manager of Marketing Operations at CenturyLink and 2016 Marketo Revvie winner for her leadership and orchestration of a massive marketing automation migration to two instances Marketo with over 5 Million contact records and thousands of assets and programs.

Kate and David discuss the importance of both aligning marketing with sales as well as the importance of sales enablement with tools and technologies.

Topics Discussed Include:

  • Why sales alignment is so important and why it’s critical for success
  • Kate’s techniques for winning over sales and becoming a true business partner
  • The difference between sales alignment and enablement
  • How sales enablement tools at CenturyLink are being used like Marketo Sales Insight

 

#1: The Rise of Account Based Marketing (ABM)

July 20, 2016
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“Jon-Miller-DemandGen-Radio-David-Lewis"
 

In this inaugural episode, DemandGen Radio host David Lewis is joined by one of the founding fathers of Modern Marketing, Jon Miller, co-founder of Marketo and now the founder and CEO of Engagio an account-based marketing platform that orchestrates outbound interactions across departments and channels.

Jon and David discuss the genesis behind starting Engagio following Jon’s tremendous success as co-founder of Marketo and the current state of ABM.

Topics Discussed Include:

  • Why all the hype this past year on Account Based Marketing (ABM)
  • The rationale for Engagio re-branding of ABM to Account Based Everything (ABE)
  • What does it take for a firm to be effective with ABM
  • The importance of aligning sales and marketing in an ABM strategy

#0: DemandGen Radio Welcome - The Pulse on Modern Marketing Methods & Technologies

June 27, 2016
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Welcome to DemandGen Radio with your Host, David Lewis. David is Founder and CEO of DemandGen International, Inc. and author of the #1 book on Lead Management, Manufacturing Demand. Be sure to tune in as twice a month DemandGen Radio brings you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high performance marketing.