Episodes
Thursday May 26, 2022
10 Crucial Demand Management Initiatives
Thursday May 26, 2022
Thursday May 26, 2022
In the second episode of this re-released series, Carlos Hidalgo and David discuss 10 initiatives required for successful Demand Management.
Listen as David and Carlos discuss:
- What to consider when figuring out what areas to focus on first.
- How to implement a demand funnel and roll out lead scoring and nurturing programs.
- The importance of developing a strategy first.
- Why you need to align with your sales team.
Check out the resources mentioned:
- David Lewis' LinkedIn
- The D3 Methodology E-book
- David's Blog
- All D3 Resources
- Free Consultation with a Strategic Advisor
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Thursday May 19, 2022
The D3 Methodology: Essential Elements of Demand Creation
Thursday May 19, 2022
Thursday May 19, 2022
In this re-released episode, Carlos Hidalgo and David take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.
Listen as David and Carlos discuss:
- The essential elements of creating demand.
- How to develop buyer personas.
- The importance of creating content that aligns with the needs of your customers.
- How to discover and solve the pain points of your buyers.
Check out the resources mentioned:
- David Lewis' LinkedIn
- The D3 Methodology E-book
- David's Blog
- All D3 Resources
- Free Consultation with a Strategic Advisor
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Wednesday May 11, 2022
#247 A Complete Roadmap to Marketing Operations
Wednesday May 11, 2022
Wednesday May 11, 2022
In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO’s strategy.
In this episode, David interviews Michael McKinnon, author of The Marketing Operations Handbook and award winning B2B marketer. Michael shares how his book provides a blueprint for successful marketing operations teams.
Listen as David and Michael discuss:
- How to establish a marketing budget.
- The challenges of designing marketing processes and functions.
- Why it’s best to keep your marketing scoreboard simple.
- The importance of aligning with your IT department.
Check out the resources mentioned:
- The Marketing Operations Handbook
- The D3 Methodology E-book
- Manufacturing Demand
- David’s LinkedIn
- Michael’s LinkedIn
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Thursday Apr 28, 2022
#246 Building a Culture that Embraces Change & Innovation
Thursday Apr 28, 2022
Thursday Apr 28, 2022
Marketers are natural agents of change, but for Gary McRae he started his career as another kind of agent. By serving as a homicide detective in London, Gary learned transferable skills that make him an exceptional marketer.
In this episode, David interviews Gary McRae, Senior Marketing Manager of Brand & Channels at Baker McKenzie. Gary shares what it takes to be a great marketer, and how leaders can create environments that allow teams to thrive.
Listen as David and Gary discuss:
- Why trust is the building block for growth.
- The importance of challenging the status quo.
- How to listen to non-verbal cues.
- Why hard, candid discussions will make your team successful.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Friday Apr 22, 2022
#245 How to Grow in Your Marketing Career
Friday Apr 22, 2022
Friday Apr 22, 2022
Marketing practitioners come from all different educational backgrounds, skillsets, and experiences. In fact, a 2019 survey uncovered only 25% of marketing practitioners had a marketing undergraduate degree.
In this episode, David interviews Kristy McCrady, Senior Director of Marketing Operations at JLL Technologies. Kristy shares how she got started and grew her marketing technology career. Spoiler alert: It took a lot of hard work, grit, and guts.
Listen as David and Kristy discuss:
- How raising your hand can advance your career.
- The importance of a mentor and building your network.
- The benefits of being a generalist.
- How to determine if it’s time to make a career change.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Wednesday Apr 13, 2022
#244 The Art and Science Behind Predictive Attribution Models
Wednesday Apr 13, 2022
Wednesday Apr 13, 2022
You can’t rely 100% on a robot. Certainly, technology will get us where we want to be faster, but if you want to drive results you need a high volume of quality data, backed by a team of experts.
In this episode, David interviews Ben Brock, Principal and National Leader of Enterprise Business Applications at BDO Digital. Ben shares how data analytics and application development can help the modern marketer.
Listen as David and Ben discuss:
- The challenge of making the user experience easy.
- How marketers can use predictive tools.
- Why data quality and availability are necessary.
- The importance of understanding the users’ intended outcome.
Check out the resources mentioned:
- Manufacturing Demand by David Lewis
- Ben Brock’s LinkedIn
- House of Cards: Giving Viewers What They Want
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Friday Apr 08, 2022
#243 Exploring a Holistic Approach to Demand Generation
Friday Apr 08, 2022
Friday Apr 08, 2022
When he discovered the D3 Methodology, Chris Nelson knew it was exactly what his organization needed to activate a true demand generation framework.
In this episode, David Interviews Chris, Senior Director of Growth Marketing at VillageMD. Chris shares his passion for methodologies that have helped him during his marketing career.
Listen as David and Chris discuss:
- The importance of building the right team.
- How enlisting the help of an agency can help you.
- Why customer retention is the new acquisition.
- How to use the D3 Methodology to execute demand generation strategy.
Check out the resources mentioned:
- Episode #208: How to Excel as a New Marketer with Audrey Lewis
- Chris Nelson LinkedIn
- The D3 Resource Hub
- The D3 Methodology E-book
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Thursday Mar 31, 2022
#242 Lead Management Strategies for Success
Thursday Mar 31, 2022
Thursday Mar 31, 2022
The demand funnel is alive and well, but not all marketers approach it in the same way.
In this episode, David Interviews Gayle Nixon, Senior Vice President of Marketing at Litera. Gayle shares her formula for lead management and demand funnel success, and even introduces a new acronym for engaged leads.
Listen as David and Gayle discuss:
- The first steps to getting sales and marketing aligned.
- How too many MQLs can hurt you.
- The advantages of a predictable sales funnel.
- How to implement structure around lead management processes.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Wednesday Mar 23, 2022
#241 The Future is Here: Marketing in the Metaverse
Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
In the early nineties a little thing called the internet changed the world as we knew it. Now, another technology is disrupting the way we work, play, and interact with each other.
In this episode, David interviews Jamie Gier, Chief Marketing Officer at Ceros. Jamie shares her experience with virtual reality and how she thinks it can impact the modern marketer.
Listen as David and Jamie discuss:
- What marketers can do today to prepare for the Metaverse.
- The social dilemmas of escaping reality.
- Why marketers should start exploring this new channel.
- How the Metaverse could compliment traditional marketing channels.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Wednesday Mar 16, 2022
#240 How to Create a New Product Category
Wednesday Mar 16, 2022
Wednesday Mar 16, 2022
Developing a new product category is not for the faint of heart. It takes a lot of hard work, fortitude, commitment, and most of all, patience.
In this episode, David interviews Murali Nemani, Chief Marketing Officer at ScienceLogic. Murali has a knack for seeing the world as it is going to be vs. how it is. He shares the strategies he’s used to usher more than five new product categories to the market.
Listen as David and Murali discuss:
- How to determine when it’s time to create a new category.
- Creating market narratives that will reframe your product.
- Advantages of being the first in a new category.
- The importance of having a supportive CEO and team.
Check out the resources mentioned:
- The 22 Immutable Laws of Marketing
- Amp It Up
- Episode #235: How to be an Agent of Change in Your Organization
- Episode #239 Talent Acquisition Strategies to Build & Grow Your Team
- Steve Jobs: Think Different
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.