DemandGen Radio
#184 From Bootstrapped to Billions ft. Henry Schuck

#184 From Bootstrapped to Billions ft. Henry Schuck

September 8, 2020

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As CEO of DiscoverOrg and now ZoomInfo, Henry Schuck has achieved many major milestones. From starting DiscoverOrg at the age of 23 to later acquiring ZoomInfo and now taking it public, Henry has experienced and lead all the different stages of growth that can take place within an organization. Tune in as Henry shares his lessons for growing highly successful companies, what it’s like running a public company for the first time, and his vision for ZoomInfo in 10 years from now.

#183 Bringing Automation to the Hospitality Management Industry ft. Cheryl Chavez

#183 Bringing Automation to the Hospitality Management Industry ft. Cheryl Chavez

September 3, 2020

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After many years of managing products at companies like Marketo and Engagio, Cheryl Chavez is now joining Duetto as Chief Product Officer. With a strong background in bringing automation to companies, Cheryl is a perfect fit for Duetto — a company that helps hospitality revenue professionals automate pricing. In this episode, Cheryl shares her plans for growing and evolving Duetto’s revenue optimization platform, why automation in all industries is key for success, and the importance of strong communication between product/engineering teams and marketing teams.

#182 Leadership Lessons from a Team-Focused CMO ft. Jim Bell

#182 Leadership Lessons from a Team-Focused CMO ft. Jim Bell

September 1, 2020

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As CMO at Glint, Jim Bell has built a team centered on trust and communication. In this episode, Jim shares his most valuable leadership lessons and what it takes to develop a strong team culture. Tune in to learn about how to structure your team according to different personality types and how to inspire and motivate a team.

#181 How This BDR Is So Successful ft. Anna Bender

#181 How This BDR Is So Successful ft. Anna Bender

August 27, 2020

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Anna Bender has been having great success as a new Business Development Rep at Adobe. In this episode, Anna and I reconnect and reflect on all the personal and professional growth she’s experienced so far at a young age. We talk about how she has overcome adversity and developed leadership skills, what life is like as a new BDR at Adobe, and what methods she is using to be one of the top-performing reps.

#180 The Blueprint for High-Performance Marketing ft. Melton Littlepage

#180 The Blueprint for High-Performance Marketing ft. Melton Littlepage

August 25, 2020

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Through years of experience in various senior marketing roles, Melton Littlepage has discovered what it takes for teams to be highly impactful and effective. And, he’s combined his lessons onto a single blueprint that outlines exactly how to do it. Tune into this episode as Melton and I talk about the early years of demand generation, how digital marketing has evolved, and how you can use Melton’s blueprint for high-performance marketing.

Check out the blueprint here: https://bit.ly/31kacdL

#179 Using Sendoso to Delight Prospects and Customers

#179 Using Sendoso to Delight Prospects and Customers

August 18, 2020

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Sending a simple gift to someone can create a deep connection. For sales and marketing teams, Sendoso makes sending items to prospects and customers easier than ever. In this episode, Nick Casale shares why direct mail is so powerful, what kinds of gifts you should be sending, and how you can use Sendoso to begin delighting your prospects and customers.

Here’s my gift to you! Connect with me on LinkedIn and I’ll send you a free poster of The Demand Factory — A framework that maps out how to acquire and convert customers, measure impact and expand reach within your customer base. Or, download the digital version here: https://bit.ly/31YMZNf

#178 The Art of Asking: Turning Your Dreams into Your Destiny

#178 The Art of Asking: Turning Your Dreams into Your Destiny

August 11, 2020

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Asking questions is the key to achieving your dreams and learning how to architect the life you want. In this episode, Mark Victor Hansen, author of over 300 books, and Crystal Dwyer Hansen, entrepreneur and certified life coach, talk about the power of asking. Listen as Mark and Crystal share why now is the time to start questioning anything and everything about your life. And, in doing so, a lot of things will be revealed.

Interested in Mark and Crystal’s new book? Sign up for their book club here: askthebookclub.com

#177 Taking Risks and Performing at a High Level ft. Michelle Killebrew

#177 Taking Risks and Performing at a High Level ft. Michelle Killebrew

August 4, 2020

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Michelle Killebrew climbed to a high level within marketing leadership by taking risks and stepping out of her comfort zone to build new skills. In this episode, Michelle shares how her career path evolved, how she got started with writing and public speaking, and why it’s important to constantly be challenging yourself. Listen as Michelle shares the importance of self-growth and how to start performing at your highest level.

#176 The D3 Methodology: 10 Crucial Demand Management Initiatives

#176 The D3 Methodology: 10 Crucial Demand Management Initiatives

July 28, 2020

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In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 6 of this series, we dive into Demand Management. Tune in as we talk about the 10 initiatives required for successfully managing demand, from developing a strategy and implementing a demand funnel to rolling out lead scoring and nurturing programs.

Slide deck on Demand Management concepts from this episode: https://bit.ly/3g07Llg
Blog post on The D3 Methodology: https://bit.ly/2WTfaLM
Full D3 Methodology Deck here: https://bit.ly/3aOjwYz

Free Lead Management book download: https://bit.ly/37zkhVw

#175 The D3 Methodology: The 5 “C’s” of Marketing Analytics

#175 The D3 Methodology: The 5 “C’s” of Marketing Analytics

July 21, 2020

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In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 5 of this series, we talk about the importance of proving marketing’s contribution through the use of analytics. Tune in as we talk about the 5 “C’s” of marketing analytics, how most marketing teams feel when it comes to measuring and analyzing their impact, and how to properly communicate marketing’s contribution to the rest of your organization.

Check out The D3 Methodology here: https://bit.ly/3aOjwYz

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