Episodes
Wednesday Nov 03, 2021
#229 The Ideation from Problem to Product to Platform ft Sangram Vajre
Wednesday Nov 03, 2021
Wednesday Nov 03, 2021
Less than .04 percent of companies ever make the $10M mark. Most of them die in the early transformation stages, in the proverbial Valley of Death, before they ever undergo true transformation.
If you don’t know what stage of the business you're in, you won’t be able to figure out what your next move should be.
Which stage of the three Ps are you in? That’s problem market fit, product market fit, or platform market fit.
In this episode, David interviews Sangram Vajre, Chief Evangelist and Co-Founder at Terminus, about the importance of achieving platform market fit for true transformation.
Join us as we discuss:
- Reaching out to the person you’ve been missing lately.
- Becoming a student of the Valley of Death for businesses.
- Transformation from problem to product to platform.
- Morning Brew and Skimm as examples of platform success.
- The CEO’s ownership of go-to-market.
Check out these resources mentioned:
- DemandGen TV
- Episode 228 with Ken Narita
- Sangram’s latest book is The MOVE
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Thursday Oct 28, 2021
#228 Mutual Trust Between Sales & Marketing ft Ken Narita
Thursday Oct 28, 2021
Thursday Oct 28, 2021
If you as a marketing leader aren’t knocking on sales’ door from the moment you enter an organization, you’re missing an opportunity to give your marketing programs a head start.
What would it take to create so much trust and transparency that “sales and marketing” becomes one word?
In this episode, David interviews Ken Narita, VP of B2B Marketing at Ooma, about how marketing can build a relationship of trust and transparency with sales leadership based on their shared goal of driving revenue.
Join us as we discuss:
- How the contribution of marketing to revenue will continue to grow.
- The question of how marketing should be compensated.
- Why a relationship with sales leads to revenue growth.
- Strategies for developing trust and transparency.
- Bonus: What roles would the Marvel Avengers have if they were marketers?
Check out these resources mentioned:
- DemandGen TV
- Upcoming: an interview with Sangram Vajre
- Upcoming: Ooma commercial
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Tuesday Oct 19, 2021
#227 The 4 Traits of Modern CMOs ft Drew Neisser
Tuesday Oct 19, 2021
Tuesday Oct 19, 2021
Do you have the four traits (courageous, artful, thoughtful, and scientific) of a successful CMO?
Do you need all four traits to be successful today? Actually, yes.
In this episode, David interviews Drew Neisser, Founder & CEO at Renegade, about the traits of the more than 450 successful CMOs that he interviewed as research for his latest book, Renegade Marketing.
Join us as we discuss:
- How courage means becoming the Marie Kondo of marketing.
- The difference between being artful and being an artist.
- Why thoughtful execution focuses first on employees.
- How most marketers miss being truly scientific.
- The CMO and CFO relationship.
Check out these resources mentioned:
- Renegade Marketing by Drew Neisser
- CMO Huddles
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Tuesday Sep 14, 2021
#226 How Financial Services Deploys Digital Transformation ft. Bill Topel
Tuesday Sep 14, 2021
Tuesday Sep 14, 2021
Three main factors have an influence over how today’s financial services are adjusting to digital modernization: low interest rates, market disruption from fintech startups, and the hybrid work environment. In this episode, I interview Bill Topel, National Financial Services GTM Leader at BDO USA, about the financial services market today and how to deploy digital transformation to create a seamless customer experience.
Join us as we discuss:
- Findings from the digital transformation survey
- A culture of adaptation and upskilling
- A marketing perspective on the D3 Methodology in financial services
- The importance of data quality and personalization
- What the Gen Z community wants from financial services
Wednesday Aug 04, 2021
#225 What It Takes to Have an Incredible Career Journey ft. Brooke Bartos
Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
A career in marketing can be incredibly daunting and challenging at times. However, in this episode, Brooke Bartos, Director of Marketing Operations and Analytics at Invoice Cloud, shares how to define and forge a rewarding career path. Listen as Brooke opens up about her personal career story, gives advice for seizing new opportunities (even if you don’t have the right qualifications), and reveals how to find balance between work and personal life.
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Tuesday Jul 27, 2021
Tuesday Jul 27, 2021
Like many career-driven professionals, Megan Lueders spent many years tirelessly climbing the corporate ladder. After experiencing burnout, Megan made the tough decision to take a six-month sabbatical. In this episode of DemandGen Radio, Megan shares the importance of taking a break, how to “stay relevant” while on a sabbatical, and lessons learned on how to temporarily step away from your career for those who are also struggling with burnout.
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Tuesday Jul 20, 2021
#223 Handling a Marketing Team Member Resignation ft. Justin Chormicle
Tuesday Jul 20, 2021
Tuesday Jul 20, 2021
In the era of what the media is calling “The Great Resignation”, it’s going to happen; a valued team member is going to resign. In this real life, completely unrehearsed exit interview, I say farewell to one of our own, Justin Chormicle. Tune in as we discuss his reasons for leaving, his perspective on the importance of company culture, the benefits of working on a small, agile marketing team, and his valuable feedback for me as a business leader. You’ll also learn my approach to giving him a “hug on the way out” and how I leave the door open to joining the team again in the future. Whether you’re a manager or planning to resign, you’ll no doubt take away some good learnings.
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Tuesday Jul 13, 2021
#222 A 3-Step Exercise for Becoming a Master Storyteller ft. Norman Bell
Tuesday Jul 13, 2021
Tuesday Jul 13, 2021
Norman Bell, author of The Story-Powered Speaker, joins the show to talk about the importance of developing the art of storytelling. Tune in as Norman shares tips and tricks for becoming better at capturing the attention and emotion of others.
Tune in to learn:
- Which stories you should have in your story bank
- Why people are more likely to remember stories
- How to use Norman’s 3-step exercise for uncovering your own personal stories
For a copy of Norman’s book, reach out to him at: [email protected]
Check out Norman’s podcast, Hell Yes Life, here: https://hellyeslife.com/
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Tuesday Jul 06, 2021
#221 The Difference Between Marketing to the Mid-Market vs. Enterprise
Tuesday Jul 06, 2021
Tuesday Jul 06, 2021
Joe Paone, Senior Director of Worldwide Commercial Marketing, joins DemandGen Radio to talk about his initiatives around growing pipeline within Splunk’s mid-market segment. Tune in as Joe shares how he’s structuring his demand generation function internally, the tools and technologies that his team are relying on, and advice to those looking to make a career move.
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
Tuesday Jun 29, 2021
#220 A Peek into The Revenue RAMP ft. Lisa Cole
Tuesday Jun 29, 2021
Tuesday Jun 29, 2021
Lisa Cole recently released her new book, The Revenue RAMP. In this episode of DemandGen Radio, Lisa shares how you can use the framework outlined in the book to transform your marketing functions while accelerating revenue growth. Lisa also shares her process behind writing the book, how marketing leaders can avoid burnout, and the importance of organizational alignment. Tune in to learn how you can get a free copy of The Revenue RAMP.
Learn more about The Revenue RAMP here: https://store.bookbaby.com/book/the-revenue-ramp
Looking for a way to visualize your modern marketing organization? Check out our demand center poster: https://resources.demandgen.com/worksheets/demandfactorytemplate
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw