DemandGen Radio
#249 How to Build a Modern Marketing Team

#249 How to Build a Modern Marketing Team

June 23, 2022

Let’s face it, the key to being successful in any organization is the people.

In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams.

Listen as David and Danielle discuss:

  • How to identify gaps within the team.
  • Overcoming the competitive job market.
  • The importance of creating a proactive environment.
  • How to assess your MarTech stack.

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How to Transform Your Customer Experience

How to Transform Your Customer Experience

June 9, 2022

In the third and final episode of this re-released series, Carlos Hidalgo and David discuss the importance of customer expansion and maintaining a strong customer experience.

Listen as David and Carlos discuss:

  • What B2B and B2C companies can learn from each other.
  • How you can evaluate and redesign your buyer's journey.
  • The importance of a Chief Experience Officer role.
  • Why you need to focus on customer retention and upselling. 

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#248 Defining Your Brand Identity

#248 Defining Your Brand Identity

June 2, 2022

Brand identity goes beyond a logo and a name. It’s a promise of the value you are going to deliver to your customer.

In this episode, David interviews Triniti Burton, Co-Creator at Doorway Creative. Triniti shares the art and science behind personal and professional branding.

Listen as David and Triniti discuss:

  • The importance of carrying the brand experience throughout your organization.
  • How emotions tied to your brand can impact buying behaviors.
  • How personal branding can make your life easier and your interactions more authentic.
  • When organizations should consider a rebrand.

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10 Crucial Demand Management Initiatives

10 Crucial Demand Management Initiatives

May 26, 2022

In the second episode of this re-released series, Carlos Hidalgo and David discuss 10 initiatives required for successful Demand Management.

Listen as David and Carlos discuss:

  • What to consider when figuring out what areas to focus on first.
  • How to implement a demand funnel and roll out lead scoring and nurturing programs.
  • The importance of developing a strategy first.
  • Why you need to align with your sales team.

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The D3 Methodology: Essential Elements of Demand Creation

The D3 Methodology: Essential Elements of Demand Creation

May 19, 2022

In this re-released episode, Carlos Hidalgo and David take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

Listen as David and Carlos discuss:

  • The essential elements of creating demand.
  • How to develop buyer personas.
  • The importance of creating content that aligns with the needs of your customers.
  • How to discover and solve the pain points of your buyers.

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#247 A Complete Roadmap to Marketing Operations

#247 A Complete Roadmap to Marketing Operations

May 11, 2022

In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO’s strategy.

In this episode, David interviews Michael McKinnon, author of The Marketing Operations Handbook and award winning B2B marketer. Michael shares how his book provides a blueprint for successful marketing operations teams.

Listen as David and Michael discuss:

  • How to establish a marketing budget.
  • The challenges of designing marketing processes and functions.
  • Why it’s best to keep your marketing scoreboard simple.
  • The importance of aligning with your IT department.

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#246 Building a Culture that Embraces Change & Innovation

#246 Building a Culture that Embraces Change & Innovation

April 28, 2022

Marketers are natural agents of change, but for Gary McRae he started his career as another kind of agent. By serving as a homicide detective in London, Gary learned transferable skills that make him an exceptional marketer.

In this episode, David interviews Gary McRae, Senior Marketing Manager of Brand & Channels at Baker McKenzie. Gary shares what it takes to be a great marketer, and how leaders can create environments that allow teams to thrive.

Listen as David and Gary discuss:

  • Why trust is the building block for growth.
  • The importance of challenging the status quo.
  • How to listen to non-verbal cues.
  • Why hard, candid discussions will make your team successful.

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#245 How to Grow in Your Marketing Career

#245 How to Grow in Your Marketing Career

April 22, 2022

Marketing practitioners come from all different educational backgrounds, skillsets, and experiences. In fact, a 2019 survey uncovered only 25% of marketing practitioners had a marketing undergraduate degree.

In this episode, David interviews Kristy McCrady, Senior Director of Marketing Operations at JLL Technologies. Kristy shares how she got started and grew her marketing technology career. Spoiler alert: It took a lot of hard work, grit, and guts.

Listen as David and Kristy discuss:

  • How raising your hand can advance your career.
  • The importance of a mentor and building your network.
  • The benefits of being a generalist.
  • How to determine if it’s time to make a career change.

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#244 The Art and Science Behind Predictive Attribution Models

#244 The Art and Science Behind Predictive Attribution Models

April 13, 2022

You can’t rely 100% on a robot. Certainly, technology will get us where we want to be faster, but if you want to drive results you need a high volume of quality data, backed by a team of experts.

In this episode, David interviews Ben Brock, Principal and National Leader of Enterprise Business Applications at BDO Digital. Ben shares how data analytics and application development can help the modern marketer.

Listen as David and Ben discuss:

  • The challenge of making the user experience easy.
  • How marketers can use predictive tools.
  • Why data quality and availability are necessary.
  • The importance of understanding the users’ intended outcome.

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#243 Exploring a Holistic Approach to Demand Generation

#243 Exploring a Holistic Approach to Demand Generation

April 8, 2022

When he discovered the D3 Methodology, Chris Nelson knew it was exactly what his organization needed to activate a true demand generation framework.

In this episode, David Interviews Chris, Senior Director of Growth Marketing at VillageMD. Chris shares his passion for methodologies that have helped him during his marketing career.

Listen as David and Chris discuss:

  • The importance of building the right team.
  • How enlisting the help of an agency can help you.
  • Why customer retention is the new acquisition.
  • How to use the D3 Methodology to execute demand generation strategy.

Check out the resources mentioned:

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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