DemandGen Radio
#111 Smarketing: Aligning Sales and Marketing for Revenue Growth

#111 Smarketing: Aligning Sales and Marketing for Revenue Growth

May 12, 2019

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Sales and marketing alignment is so critical that I often use a special word to describe the full integration of these two teams: Smarketing. VP of Sales, Rob Bonham is back on the program to join me as we talk about sales and marketing alignment. We share what it takes to actually align these two teams and how they should work to drive revenue growth. Listen as we highlight how to set revenue targets and how to set up a sales organization for success.

#95 Understanding the Dynamic Between Sales and Marketing

#95 Understanding the Dynamic Between Sales and Marketing

February 3, 2019

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Last year was a record year for DemandGen with much of our success stemming from strong internal collaboration and tight alignment between our sales and marketing teams. To unveil what led us to success, I invited Rob Bonham, DemandGen’s VP of Sales, to talk about the new sales tools and processes he’s implemented over the last year, his techniques for hiring the best sales talent, and how he maintains a strong relationship with marketing. Listen as we dive deep into the topic of sales and marketing alignment and how these two teams should work together.