Episodes
Tuesday Nov 17, 2020
#194 Recipes for ABM Success ft. Lisa Horner
Tuesday Nov 17, 2020
Tuesday Nov 17, 2020
Lisa Horner has been leading AppFolio’s go-to-market strategy for targeting and engaging key accounts, and, in this episode, she shares her recipes for ABM success. Tune in as we talk about how to approach ABM as you consider adding it to your 2021 marketing roadmap, key tactics for successful account engagement and activation, advice for those just getting started on the journey to ABM, and more.
Version: 20240320
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