DemandGen Radio

#195 Spotlighting Marketing as the New Primary Revenue Driver ft. Gretchen Hoffman

November 24, 2020


Gretchen Hoffman is a revenue-driven marketing leader that understands the importance of transforming marketing into a revenue engine. In this episode, Gretchen joins me for a conversation on why having a revenue focus is so important and how marketing may soon surpass sales as the new primary revenue driver. Tune in as we talk about how to align and integrate sales and marketing around their common goal, how to increase revenue contribution from your install base by improving your customer experience, and how to plan your marketing programs for strong revenue growth in 2021.

Resources mentioned in this episode:

Guide to High-Performance Marketing:

[Video] Learn The D3 Methodology for Maximizing Revenue:

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