DemandGen Radio

#213 ABM Trials and Tribulations ft. Moira van den Akker

March 23, 2021


Moira van den Akker joins DemandGen Radio to talk about her journey and the obstacles she’s faced while leading the account-based marketing initiatives at Trimble. Tune in as we explore how to overcome many of the common roadblocks on the way to ABM, including how to get sales and the executive team onboard, how to decide which accounts to target and what technologies you need to implement, how to gain a full understanding of your buyers and their propensity to buy, and more.

Check out our updated demand center poster here:


Check out these other resources!

DemandGen Resources Hub:
DemandGen Blog:
DemandGen TV: 
Manufacturing Demand book:

Podbean App

Play this podcast on Podbean App