DemandGen Radio

#240 How to Create a New Product Category

March 16, 2022

Developing a new product category is not for the faint of heart. It takes a lot of hard work, fortitude, commitment, and most of all, patience.

In this episode, David interviews Murali Nemani, Chief Marketing Officer at ScienceLogic. Murali has a knack for seeing the world as it is going to be vs. how it is. He shares the strategies he’s used to usher more than five new product categories to the market.

Listen as David and Murali discuss:

  • How to determine when it’s time to create a new category.
  • Creating market narratives that will reframe your product.
  • Advantages of being the first in a new category.
  • The importance of having a supportive CEO and team.

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