DemandGen Radio

#242 Lead Management Strategies for Success

March 31, 2022

The demand funnel is alive and well, but not all marketers approach it in the same way.

In this episode, David Interviews Gayle Nixon, Senior Vice President of Marketing at Litera. Gayle shares her formula for lead management and demand funnel success, and even introduces a new acronym for engaged leads.

Listen as David and Gayle discuss:

  • The first steps to getting sales and marketing aligned.
  • How too many MQLs can hurt you.
  • The advantages of a predictable sales funnel.
  • How to implement structure around lead management processes.

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