DemandGen Radio

#243 Exploring a Holistic Approach to Demand Generation

April 8, 2022

When he discovered the D3 Methodology, Chris Nelson knew it was exactly what his organization needed to activate a true demand generation framework.

In this episode, David Interviews Chris, Senior Director of Growth Marketing at VillageMD. Chris shares his passion for methodologies that have helped him during his marketing career.

Listen as David and Chris discuss:

  • The importance of building the right team.
  • How enlisting the help of an agency can help you.
  • Why customer retention is the new acquisition.
  • How to use the D3 Methodology to execute demand generation strategy.

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