DemandGen Radio

#244 The Art and Science Behind Predictive Attribution Models

April 13, 2022

You can’t rely 100% on a robot. Certainly, technology will get us where we want to be faster, but if you want to drive results you need a high volume of quality data, backed by a team of experts.

In this episode, David interviews Ben Brock, Principal and National Leader of Enterprise Business Applications at BDO Digital. Ben shares how data analytics and application development can help the modern marketer.

Listen as David and Ben discuss:

  • The challenge of making the user experience easy.
  • How marketers can use predictive tools.
  • Why data quality and availability are necessary.
  • The importance of understanding the users’ intended outcome.

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