DemandGen Radio

#59 How to Setup an SDR Team for Success

June 3, 2018


John Barrows is super passionate about creating high-performance sales teams and spends almost every minute of every day training and coaching sales teams. In part one of this mini-series with him on sales and marketing alignment, John and I answer three very common questions you need to hear the answers to:

1. Should the Sales Development Rep (SDR) team report into marketing or sales?
2. What is the difference between inbound and outbound SDR/BDR functions and skillsets?
3. What should leadership do, or not do, to make an SDR team successful?

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