DemandGen Radio

#248 Defining Your Brand Identity

June 2, 2022

Brand identity goes beyond a logo and a name. It’s a promise of the value you are going to deliver to your customer.

In this episode, David interviews Triniti Burton, Co-Creator at Doorway Creative. Triniti shares the art and science behind personal and professional branding.

Listen as David and Triniti discuss:

  • The importance of carrying the brand experience throughout your organization.
  • How emotions tied to your brand can impact buying behaviors.
  • How personal branding can make your life easier and your interactions more authentic.
  • When organizations should consider a rebrand.

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