DemandGen Radio

#254 How to Discover the ROI of Your Customers

August 25, 2022

For most companies, the focus is all about finding new logos. But as the old saying goes: “It’s cheaper to keep ‘em.”

In this episode, David interviews, Senior Strategic Advisor, Randy Latimer. Randy shares best practices for achieving your fullest revenue potential using Demand Expansion.

Listen as David and Randy discuss:

  • How to uncover opportunities with your current customer.
  • The importance of understanding the customer journey.
  • How data orchestration can impact your customer outreach efforts.
  • The power of client surveys and account scoring.

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