Marketing practitioners come from all different educational backgrounds, skillsets, and experiences. In fact, a 2019 survey uncovered only 25% of marketing practitioners had a marketing undergraduate degree.
In this episode, David interviews Kristy McCrady, Senior Director of Marketing Operations at JLL Technologies. Kristy shares how she got started and grew her marketing technology career. Spoiler alert: It took a lot of hard work, grit, and guts.
Listen as David and Kristy discuss:
- How raising your hand can advance your career.
- The importance of a mentor and building your network.
- The benefits of being a generalist.
- How to determine if it’s time to make a career change.
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