Sometimes the technology you purchase just doesn’t cut it. Today’s guest learned that lesson the hard way, which inspired him to create the review based, software buying guide, TrustRadius.
In this episode, David interviews Vinay Bhaget, Founder and CEO at TrustRadius. Vinay shares how modern marketers can leverage review platforms both as a seller and a buyer.
Listen as David and Vinay discuss:
- How marketers can build a review presence for their brands.
- The importance of providing your buyers with use cases.
- How to guarantee useful and specific reviews.
- The best time to ask your customer for a review.
Check out the resources mentioned:
- David Lewis' LinkedIn
- Vinay's LinkedIn
- The Sendoso Series
- DemandGen TV