Episodes
Sunday Mar 31, 2019
#103 Using AI to Automate Key Marketing Functions
Sunday Mar 31, 2019
Sunday Mar 31, 2019
Few marketers are leveraging AI as much as Byron O’Dell and his team at IHS Markit. In this episode, Byron shares which artificial intelligence technologies he’s finding the most value from and how those tools are being used to automate sales outreach and marketing programs. Listen as we talk about the different applications for AI in marketing and what marketers can expect from artificial intelligence in the future.
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