Learn the top marketing methods and technologies for driving growth. Hosted by David Lewis, digital marketing pioneer and Partner at BDO Digital, Demand Generation Group.
For more than 20 years, David Lewis has been a pioneering innovator in digital transformation, marketing, and CRM systems. His career journey began at Microsoft, where he played a key role in launching the company’s groundbreaking Windows operating system and Microsoft Office applications. Later, he moved to Silicon Valley to work with game-changing companies like Farallon, Netopia, and Ellie Mae. In 1999, he played a key role in developing the very first Internet voice product enabling people to talk anywhere in the world over the internet.
Throughout his career journey, David has been at the forefront of major disruptive waves that have transformed how companies engage with customers. That’s led him to develop and refine new ways to help sales and marketing teams align, seamlessly blending the art and science of demand generation. These key principles are outlined in his book “Manufacturing Demand.”
In 2007, David founded DemandGen (now BDO Digital, Demand Generation Group), a marketing technology services firm that helps sales and marketing teams drive revenue through digital marketing and sales systems. Under his leadership, the Demand Generation Group at BOD Digital has become the trusted advisor to the world’s fastest growing companies including Apple, Microsoft, Google, Dell, Dupont, American Express, NTT, SAP, Splunk, CenturyLink, Medtronic, Citrix, CA, Workday and hundreds more.