#227 The 4 Traits of Modern CMOs ft Drew Neisser

Do you have the four traits (courageous, artful, thoughtful, and scientific) of a successful CMO?

Do you need all four traits to be successful today? Actually, yes.

In this episode, David interviews Drew Neisser, Founder & CEO at Renegade, about the traits of the more than 450 successful CMOs that he interviewed as research for his latest book, Renegade Marketing.

Join us as we discuss:

• How courage means becoming the Marie Kondo of marketing.
• The difference between being artful and being an artist.
• Why thoughtful execution focuses first on employees.
• How most marketers miss being truly scientific.
• The CMO and CFO relationship.

Check out these resources mentioned:

• Renegade Marketing by Drew Neisser
• CMO Huddles

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#226 How Financial Services Deploys Digital Transformation ft. Bill Topel

Three main factors have an influence over how today’s financial services are adjusting to digital modernization: low interest rates, market disruption from fintech startups, and the hybrid work environment. In this episode, I interview Bill Topel, National Financial Services GTM Leader at BDO USA, about the financial services market today and how to deploy digital transformation to create a seamless customer experience.

Join us as we discuss:

• Findings from the digital transformation survey
• A culture of adaptation and upskilling
• A marketing perspective on the D3 Methodology in financial services
• The importance of data quality and personalization
• What the Gen Z community wants from financial services

#225 What It Takes to Have an Incredible Career Journey ft. Brooke Bartos

A career in marketing can be incredibly daunting and challenging at times. However, in this episode, Brooke Bartos, Director of Marketing Operations and Analytics at Invoice Cloud, shares how to define and forge a rewarding career path. Listen as Brooke opens up about her personal career story, gives advice for seizing new opportunities (even if you don’t have the right qualifications), and reveals how to find balance between work and personal life.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#224 Managing Burnout: An Open Discussion on Balancing Your Career and Mental Health

Like many career-driven professionals, Megan Lueders spent many years tirelessly climbing the corporate ladder. After experiencing burnout, Megan made the tough decision to take a six-month sabbatical. In this episode of DemandGen Radio, Megan shares the importance of taking a break, how to “stay relevant” while on a sabbatical, and lessons learned on how to temporarily step away from your career for those who are also struggling with burnout.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#223 Handling a Marketing Team Member Resignation ft. Justin Chormicle

In the era of what the media is calling “The Great Resignation”, it’s going to happen; a valued team member is going to resign. In this real life, completely unrehearsed exit interview, I say farewell to one of our own, Justin Chormicle. Tune in as we discuss his reasons for leaving, his perspective on the importance of company culture, the benefits of working on a small, agile marketing team, and his valuable feedback for me as a business leader. You’ll also learn my approach to giving him a “hug on the way out” and how I leave the door open to joining the team again in the future. Whether you’re a manager or planning to resign, you’ll no doubt take away some good learnings.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#222 A 3-Step Exercise for Becoming a Master Storyteller ft. Norman Bell

Norman Bell, author of The Story-Powered Speaker, joins the show to talk about the importance of developing the art of storytelling. Tune in as Norman shares tips and tricks for becoming better at capturing the attention and emotion of others.

Tune in to learn:

• Which stories you should have in your story bank
• Why people are more likely to remember stories
• How to use Norman’s 3-step exercise for uncovering your own personal stories

For a copy of Norman’s book, reach out to him at: [email protected]

Check out Norman’s podcast, Hell Yes Life, here: https://hellyeslife.com/ 

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#221 The Difference Between Marketing to the Mid-Market vs. Enterprise

Joe Paone, Senior Director of Worldwide Commercial Marketing, joins DemandGen Radio to talk about his initiatives around growing pipeline within Splunk’s mid-market segment. Tune in as Joe shares how he’s structuring his demand generation function internally, the tools and technologies that his team are relying on, and advice to those looking to make a career move.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#220 A Peek into The Revenue RAMP ft. Lisa Cole

Lisa Cole recently released her new book, The Revenue RAMP. In this episode of DemandGen Radio, Lisa shares how you can use the framework outlined in the book to transform your marketing functions while accelerating revenue growth. Lisa also shares her process behind writing the book, how marketing leaders can avoid burnout, and the importance of organizational alignment. Tune in to learn how you can get a free copy of The Revenue RAMP.

Learn more about The Revenue RAMP here: https://store.bookbaby.com/book/the-revenue-ramp

Looking for a way to visualize your modern marketing organization? Check out our demand center poster: https://resources.demandgen.com/worksheets/demandfactorytemplate 

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#219 Building a Frictionless Sales Experience ft. James Henderson

James Henderson, CEO of Exclusive Resorts, knows the importance of delivering remarkable experiences. Part of that experience involves supporting a positive and frictionless buying process for prospects as they consider making a purchase. Listen as James shares the importance of designing a smooth and efficient sales process, along with his top tip for helping sales teams drive business and enhance customer satisfaction.

Learn more about Exclusive Resorts here: https://www.exclusiveresorts.com/

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#218 How to Establish a Personal Brand on LinkedIn ft. Claire Bahn

Anyone in business should be focused on developing their personal brand on LinkedIn. In this episode, Clair Bahn shares how to uncover opportunities with your personal branding, how to create and share content that people will find useful, and how to achieve high engagement on LinkedIn and other social platforms.

Check out Claire’s personal branding content here: https://clairebahn.com/blog/ 

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw