DemandGen Radio
#242 Lead Management Strategies for Success

#242 Lead Management Strategies for Success

March 31, 2022

The demand funnel is alive and well, but not all marketers approach it in the same way.

In this episode, David Interviews Gayle Nixon, Senior Vice President of Marketing at Litera. Gayle shares her formula for lead management and demand funnel success, and even introduces a new acronym for engaged leads.

Listen as David and Gayle discuss:

  • The first steps to getting sales and marketing aligned.
  • How too many MQLs can hurt you.
  • The advantages of a predictable sales funnel.
  • How to implement structure around lead management processes.

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#241 The Future is Here: Marketing in the Metaverse

#241 The Future is Here: Marketing in the Metaverse

March 23, 2022

In the early nineties a little thing called the internet changed the world as we knew it. Now, another technology is disrupting the way we work, play, and interact with each other.

In this episode, David interviews Jamie Gier, Chief Marketing Officer at Ceros. Jamie shares her experience with virtual reality and how she thinks it can impact the modern marketer.

Listen as David and Jamie discuss:

  • What marketers can do today to prepare for the Metaverse.
  • The social dilemmas of escaping reality.
  • Why marketers should start exploring this new channel.
  • How the Metaverse could compliment traditional marketing channels.

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#240 How to Create a New Product Category

#240 How to Create a New Product Category

March 16, 2022

Developing a new product category is not for the faint of heart. It takes a lot of hard work, fortitude, commitment, and most of all, patience.

In this episode, David interviews Murali Nemani, Chief Marketing Officer at ScienceLogic. Murali has a knack for seeing the world as it is going to be vs. how it is. He shares the strategies he’s used to usher more than five new product categories to the market.

Listen as David and Murali discuss:

  • How to determine when it’s time to create a new category.
  • Creating market narratives that will reframe your product.
  • Advantages of being the first in a new category.
  • The importance of having a supportive CEO and team.

Check out the resources mentioned:

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#239 Talent Acquisition Strategies to Build & Grow Your Team

#239 Talent Acquisition Strategies to Build & Grow Your Team

March 4, 2022

With marketing jobs in high demand, recruiting and talent acquisition teams are under intense pressure to fill positions quickly. Finding candidates who can not only do the job but also fit the culture is a vital piece to your team’s success.

In this episode, David interviews Anna Greer, National Talent Acquisition Leader at BDO. With two decades of experience in recruiting and talent acquisition, Anna offers advice for recruiters and candidates looking for the perfect fit.

Listen as Anna and David discuss:

  • How to uncover your candidates’ passions and aspirations
  • The benefits of building a “people first” culture with established core values
  • Tips for interviewers and advice for candidates
  • The value of intangible benefits that go beyond salary

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#238 Video Marketing Advice from an Emmy-Award-Winner

#238 Video Marketing Advice from an Emmy-Award-Winner

February 24, 2022

For some marketers the thought of creating video content is intimidating and uncomfortable.

But as video marketing and podcasting become more popular, it’s more important than ever to take the leap and learn how to incorporate these channels into your content strategy.

In this inspiring episode, Emmy-Award-winning guest, Emely Navarro, Associate Producer at Access Hollywood, shares her tips and tricks for planning, editing, and publishing video and audio content.

Listen as Emely and David discuss:

  • Steps you can take today to start working on your video marketing
  • How video and audio channels can help drive revenue and create demand
  • Simple hacks for recording without any fancy equipment
  • Tips for building an effective workflow for publishing consistent content

Check out the resources mentioned:

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#237 Modernizing the Buyer’s Journey with Technology

#237 Modernizing the Buyer’s Journey with Technology

February 10, 2022

We live in a digital world that is constantly transforming. For businesses to stay relevant they must learn to leverage technology and understand how it can impact their business.

In this episode, David interviews Robert Brown, National Digital Leader, Retail CPG/Hospitality at BDO Digital. Robert explains how to enhance the customer experience through innovative business strategies and digital transformation.

Listen as they discuss:

  • How COVID shifted the business model for B2Cs.
  • The value of using data to build your business strategy.
  • How to delight customers by providing a frictionless customer experience.
  • Why it’s vital to recognize technology’s limitations and create a contingency plan.

Check out the resources mentioned:

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#236 How to Build and Grow Strategic Partnerships

#236 How to Build and Grow Strategic Partnerships

February 3, 2022

What does success look like for you? A question every marketer should be asking their current and potential partners.

In this episode, David interviews Ric Opal, Principal and National GTM and Strategic Partnerships Leader at BDO Digital. Ric and David share their recipes for building and growing successful strategic alliances with real-life examples.

Listen as they discuss:

  • The importance of being a thought leader for new innovations.
  • How driving adoption can also drive revenue and growth.
  • Why it’s necessary to demonstrate your impact on your partner’s business.
  • How to navigate challenging moments in your partner relationship.

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#235 How to be an Agent of Change in Your Organization

#235 How to be an Agent of Change in Your Organization

January 27, 2022

Marketing is often the catalyst for change in many organizations. But even when the change is necessary, it can be met with resistance and push back.

If you are introducing something shiny and new to your team, now is a great time to tune into DemanGen Radio. In this episode, David interviews Patty Remes, Senior Advisor at BDO Digital, Demand Generation Group. Patty shares her experiences helping large organizations introduce new initiatives.

Listen as they discuss:

  • The significance of definitions when it comes to your funnel.
  • The power of piloting and how your pilot program can generate excitement.
  • How to make sure change is technically and culturally embraced.
  • Why it’s important to celebrate and what it means to have “type 2 fun”.

Check out the resources mentioned:

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#234 How to Build Your Marketing Team’s Center of Excellence

#234 How to Build Your Marketing Team’s Center of Excellence

January 13, 2022

We all aspire to show our excellence in the first 30, 60, 90 days in a new job. Having a proven blueprint or methodology for success can give marketers the framework to excel at any company.

In this episode, David interviews Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. Avnita explains the importance of creating a Center of Excellence that’s comprehensive, repeatable, and scalable.

Listen as they discuss:

  • The key principles for establishing and managing the Center of Excellence.
  • The value of honing in on a primary goal to achieve business objectives.
  • Lessons learned in marketing automation.
  • How marketing operations can contribute to your organization’s overall strategy.

Check out the resources mentioned:

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#233 An End-of-Year Recap & Inspiring Message with David Lewis

#233 An End-of-Year Recap & Inspiring Message with David Lewis

December 16, 2021

As the year comes to a close David reflects on major events that have shaped the DemandGen team and the marketing landscape. Including how DemandGen and BDO Digital joined forces this year, expanding their support for marketing teams around the world.

Before taking on the new year, much like Willy Wonka’s magical factory, the podcast and YouTube channel will be closing up shop to allow the team to reflect and enjoy time with friends and family.

In this short, end-of-year recap, David talks about why there is much to look forward to in 2022.

Listen as David shares:

  • Reflections on the past two years.
  • The latest announcement about the BDO Digital Marketing team.
  • Details on the release of an exciting new series.
  • A new look-and-feel for DemandGen TV and DemandGen Radio.

Check out our new look:

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