Episodes
Friday Mar 04, 2022
#239 Talent Acquisition Strategies to Build & Grow Your Team
Friday Mar 04, 2022
Friday Mar 04, 2022
With marketing jobs in high demand, recruiting and talent acquisition teams are under intense pressure to fill positions quickly. Finding candidates who can not only do the job but also fit the culture is a vital piece to your team’s success.
In this episode, David interviews Anna Greer, National Talent Acquisition Leader at BDO. With two decades of experience in recruiting and talent acquisition, Anna offers advice for recruiters and candidates looking for the perfect fit.
Listen as Anna and David discuss:
- How to uncover your candidates’ passions and aspirations
- The benefits of building a “people first” culture with established core values
- Tips for interviewers and advice for candidates
- The value of intangible benefits that go beyond salary
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Thursday Feb 24, 2022
#238 Video Marketing Advice from an Emmy-Award-Winner
Thursday Feb 24, 2022
Thursday Feb 24, 2022
For some marketers the thought of creating video content is intimidating and uncomfortable.
But as video marketing and podcasting become more popular, it’s more important than ever to take the leap and learn how to incorporate these channels into your content strategy.
In this inspiring episode, Emmy-Award-winning guest, Emely Navarro, Associate Producer at Access Hollywood, shares her tips and tricks for planning, editing, and publishing video and audio content.
Listen as Emely and David discuss:
- Steps you can take today to start working on your video marketing
- How video and audio channels can help drive revenue and create demand
- Simple hacks for recording without any fancy equipment
- Tips for building an effective workflow for publishing consistent content
Check out the resources mentioned:
- 30-Day Filmmaking Class with Casey Neistat
- Emely Navarro LinkedIn
- The D3 Methodology E-book
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Thursday Feb 10, 2022
#237 Modernizing the Buyer’s Journey with Technology
Thursday Feb 10, 2022
Thursday Feb 10, 2022
We live in a digital world that is constantly transforming. For businesses to stay relevant they must learn to leverage technology and understand how it can impact their business.
In this episode, David interviews Robert Brown, National Digital Leader, Retail CPG/Hospitality at BDO Digital. Robert explains how to enhance the customer experience through innovative business strategies and digital transformation.
Listen as they discuss:
- How COVID shifted the business model for B2Cs.
- The value of using data to build your business strategy.
- How to delight customers by providing a frictionless customer experience.
- Why it’s vital to recognize technology’s limitations and create a contingency plan.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Thursday Feb 03, 2022
#236 How to Build and Grow Strategic Partnerships
Thursday Feb 03, 2022
Thursday Feb 03, 2022
What does success look like for you? A question every marketer should be asking their current and potential partners.
In this episode, David interviews Ric Opal, Principal and National GTM and Strategic Partnerships Leader at BDO Digital. Ric and David share their recipes for building and growing successful strategic alliances with real-life examples.
Listen as they discuss:
- The importance of being a thought leader for new innovations.
- How driving adoption can also drive revenue and growth.
- Why it’s necessary to demonstrate your impact on your partner’s business.
- How to navigate challenging moments in your partner relationship.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Thursday Jan 27, 2022
#235 How to be an Agent of Change in Your Organization
Thursday Jan 27, 2022
Thursday Jan 27, 2022
Marketing is often the catalyst for change in many organizations. But even when the change is necessary, it can be met with resistance and push back.
If you are introducing something shiny and new to your team, now is a great time to tune into DemanGen Radio. In this episode, David interviews Patty Remes, Senior Advisor at BDO Digital, Demand Generation Group. Patty shares her experiences helping large organizations introduce new initiatives.
Listen as they discuss:
- The significance of definitions when it comes to your funnel.
- The power of piloting and how your pilot program can generate excitement.
- How to make sure change is technically and culturally embraced.
- Why it’s important to celebrate and what it means to have “type 2 fun”.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Thursday Jan 13, 2022
#234 How to Build Your Marketing Team’s Center of Excellence
Thursday Jan 13, 2022
Thursday Jan 13, 2022
We all aspire to show our excellence in the first 30, 60, 90 days in a new job. Having a proven blueprint or methodology for success can give marketers the framework to excel at any company.
In this episode, David interviews Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. Avnita explains the importance of creating a Center of Excellence that’s comprehensive, repeatable, and scalable.
Listen as they discuss:
- The key principles for establishing and managing the Center of Excellence.
- The value of honing in on a primary goal to achieve business objectives.
- Lessons learned in marketing automation.
- How marketing operations can contribute to your organization’s overall strategy.
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Thursday Dec 16, 2021
#233 An End-of-Year Recap & Inspiring Message with David Lewis
Thursday Dec 16, 2021
Thursday Dec 16, 2021
As the year comes to a close David reflects on major events that have shaped the DemandGen team and the marketing landscape. Including how DemandGen and BDO Digital joined forces this year, expanding their support for marketing teams around the world.
Before taking on the new year, much like Willy Wonka’s magical factory, the podcast and YouTube channel will be closing up shop to allow the team to reflect and enjoy time with friends and family.
In this short, end-of-year recap, David talks about why there is much to look forward to in 2022.
Listen as David shares:
- Reflections on the past two years.
- The latest announcement about the BDO Digital Marketing team.
- Details on the release of an exciting new series.
- A new look-and-feel for DemandGen TV and DemandGen Radio.
Check out our new look:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Wednesday Dec 08, 2021
#232 Essential Skills in a Modern Marketing Leadership Role w/ Christelle Flahaux
Wednesday Dec 08, 2021
Wednesday Dec 08, 2021
If you’re about to hire your company’s very first head of marketing, what traits should you look for?
You’re going to need a Jack or Jane of all trades who is comfortable being scrappy.
In this episode, David interviews his longtime friend Christelle Flahaux, VP Marketing at FortressIQ, about the essential traits of today’s modern marketing leader.
Listen as we discuss:
- Why so few people can truly claim to be a full stack marketer.
- Juggling the right/left brain, art/science approach to marketing.
- Ramping up your new department with your first and second hires.
- Lessons learned: Calling young professionals on their mistakes.
Check out this resource we mentioned:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Tuesday Nov 16, 2021
#231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman
Tuesday Nov 16, 2021
Tuesday Nov 16, 2021
Free or gated?
To be honest, most of us are stingy with the free content that we share. That’s not at all the way today’s guest approaches to content.
Trey Sheneman, Executive Director of Marketing at Ramsey Solutions, has hit company goals by providing valuable content for free instead of relying on the paywall.
Listen as we discuss:
- How Trey applies the 4 tenets of Agile.
- Why you need to up your free content game.
- How the D3 framework plays out in marketing content.
- Handling your money like God and grandma.
- How vision may change but mission doesn’t.
Check out these resources mentioned:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
Tuesday Nov 09, 2021
#230 Invaluable: How to Create Opportunities for Career Advancement
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
Where do you want to go in your career?
It’s an essential question to answer because it’s the first step in getting there.
After all, no one gets handed career advancement on a silver platter. It takes hard work and truly taking ownership of your career to climb the ladder, and according to today’s guest, there are certain skills that can help you along the way.
In this episode, David interviews Maya Grossman, Founder of Maya Grossman Consulting, about how to take the bull by the horns and skyrocket your career.
Listen as we discuss:
- Five steps for figuring out your career roadmap.
- How to transition from specialist to generalist.
- Why you should develop an owner’s mentality.
- The importance of becoming a lifelong learner.
- How to create opportunities for yourself.
Check out these resources mentioned:
- DemandGen TV
- Maya’s book is Invaluable
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.