DemandGen Radio
#137 How to Build a Successful Demand Generation Strategy

#137 How to Build a Successful Demand Generation Strategy

November 19, 2019

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Joe Paone joins this episode of DemandGen Radio to talk about the demand generation strategy he’s built at Splunk. From planning and budgeting to choosing tech and implementing programs, Joe shares how he keeps his demand generation efforts running like a well-oiled machine. Tune in as we share how to properly budget and identify gaps in your demand gen strategy, whether or not marketing’s performance should be tied to revenue, and more.