#57 Aligning Marketing with Product Management

May 20, 2018
00:0000:00
 “Georganne-Benesch-DemandGen-Radio-David-Lewis"
 
Georganne Benesch built her product management career at notable tech companies such as entrepreneurial start-ups like Netopia and industry giants such as Cisco. She has over 30 years of experience leading product and marketing teams in the development, launch, and sales ramp of some of the most innovative and market leading products that have come out of Silicon Valley. Georganne and I had the pleasure of working together during my 9.5 year tenure at Netopia where I ran Marketing and she led the product team. I always valued the collaboration and alignment between our two teams so we reunited and I invited her on to the podcast to have her share her insights around the collaboration needed between product and marketing.
 

#56 #agentsofchange: An Interview with Amy Auriemma

May 13, 2018
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 “Amy-Auriemma-DemandGen-Radio-David-Lewis"
 
Amy’s career certainly didn’t start out on the “natural” path to marketing operations. However, today, this former Navy Flight Engineer, T.G.I.F General Manager, and Scuba Instructor is the Vice President, Global Marketing Operations at Infor – a 3 billion-dollar software company with over 16,000 employees. In this episode, I talk with Amy about what it took to be an Agent of Change at Infor that has completely transformed marketing by facilitating cross-functional operations alignment, implementing a well-run MarTech stack, and leading a global marketing operations team that she’s built literally from scratch.

#55 Selling Your Soul to Success

May 6, 2018
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 “Jill-Rowley-DemandGen-Radio-David-Lewis"
 

For 18 years Jill Rowley was a quota-carrying sales rep who launched herself into cloud computing sales by joining Salesforce in the early years and then moved to Eloqua in 2002 before Oracle acquired them. Today, Jill is the Chief Growth Advisor at Marketo -- talk about a BIG pivot from team red to the team purple. But with Jill’s success has come many trade-offs. She’s been fired twice, battled (and overcame) addiction, and her incredible sales success has come at a cost emotionally that she openly shares on this podcast with me. How did I meet Jill? She was my Eloqua sales rep in 2002, 16 years ago back when I ran Marketing at Ellie Mae. If it wasn’t for Jill, I really don’t know when my journey into MarTech would have officially started. I consider her one of the best sales people I’ve ever met and partnered with. Whether you like Jill or not, her 40,000 followers on Twitter, and 210,000 followers on LinkedIn tune in to what Jill has to say and I know you'll get a lot from this episode with the former “Eloqueen."

#54 #agentsofchange: She’s Fearless, Driven, and Now CMO

May 1, 2018
00:0000:00
 “Maria-Pergolino-DemandGen-Radio-David-Lewis"
 
Leadership isn’t anything new to Maria Pergolino, now CMO of Anaplan. She serves as an inbound marketing thought leader and inspiring mentor to many. She is fearless in her pursuit of engagement – and refuses to be a follower. Maria shares her perspectives on the importance of being driven, fearless, and provides advice for young marketers including never be afraid to take the next step which has worked out for her time and time again.

#53 The Making of LaunchPoint for Marketo

May 1, 2018
00:0000:00
 “Shai-Alfandary-DemandGen-Radio-David-Lewis"
 
Shai Alfandry has been the chief architect behind the LaunchPoint ecosystem. I sat down with him at Marketo Summit to talk with him about his vision and how far along he is with achieving it.

#52 #techtalk: How to solve the ABM data-related issues

April 29, 2018
00:0000:00
 “Evan-Liang-DemandGen-Radio-David-Lewis"
 
Evan Liang is the CEO of LeanData and anyone that knows him quickly discovers his passion for fixing the gaping holes and ABM system limitations that exist in out-of-the-box Salesforce deployments. Five years ago, he and his team created LeanData — lead management software that was created specifically to address the data challenges for enabling account based sales and marketing within Salesforce including linkages like lead to account matching. On this episode, I ask him to share his entrepreneurial backstory along with discussing the current state of inbound vs outbound, the challenges of sales and marketing alignment, ABM, and campaign attribution. If you use, or plan to use, marketing automation and Salesforce, give this podcast a listen to get some awesome insights on how to leap over the hurdles on the journey to account based marketing.
 

#51 Who Owns Sales Enablement?

April 22, 2018
00:0000:00
 “Pam-Didner-DemandGen-Radio-David-Lewis"
 
Pam will tell you up front that she’s not your typical marketer. Being in the corporate world for 20+ years and having held various positions at Intel from accounting and supply chain management and then marketing, Pam has the benefit of having a holistic view of how a company runs. She thinks strategically and is able to translate the big picture into actionable plans & tactics. Her first book, “Global Content Marketing” (McGraw Hill, 2014) is the first marketing book to offer a complete process to scale content around the world.
 
In her upcoming book, “Effective Sales Enablement” she focuses on marketing’s role in sales enablement, the friction between sales and marketing, and provides strategies for having consistent branding and messaging in sales enablement. It’s this second book that we dive into and discuss a very interesting topic that I know you’ll have an opinion on -- who should own sales enablement?

#50 How Much Money is Marketing Earning These Days?

April 16, 2018
00:0000:00
 “Michael-King-DemandGen-Radio-David-Lewis"
 
Michael King, founder of kingrecruiting.net has been helping B2B startups and mid-sized Pre-IPO companies in Silicon Valley and Seattle build out their Marketing teams…from the CMO down to the Director. On this episode, we kickoff learning from Michael about how much senior marketing leaders are earning these days and we highlight some of the new roles emerging in marketing you might consider. We also discuss LinkedIn posting tips for you, resume tips, how and when to use a recruiter, and how to know which opportunities are best for you -- like being a head of marketing operations versus demand generation or even CMO. You’ll want to connect with Michael because his passion is meeting a director-level marketer and then working with them until they become a VP, CMO, and sometimes even CEO.

#49 The Fearless Marketer

April 10, 2018
00:0000:00
 “Sarah-Kennedy-DemandGen-Radio-David-Lewis"
 
Sarah Kennedy may be Marketo’s relatively new CMO, but she is no stranger to marketing and knows what it takes to succeed in marketing leadership. The intense pressure, the need to take risks, and making sure one of your top priorities is always aligning with other business leaders, including the CEO and CFO. In this episode, my goal was to help you get to know Sarah, a new member of the marketing technology community. You’ll learn about her passion for marketing and her recipe for putting on one of the largest annual marketing conferences — The Marketo Summit.  The theme for the conference this year is the Fearless Marketer, and I ask Sarah to break down her process for coming up with the theme, what it means, how she selected the keynote speakers, and what else is in store for the show.  As a bonus: there is an “Easter Egg” at the end of the program with a Marketo Summit discount code of $450 for DemandGen Radio listeners — once again proof that procrastination can sometimes pay off!  

#48 How to Become a Great Presenter and Storyteller

April 9, 2018
00:0000:00
 “Ira-Koretsky-DemandGen-Radio-David-Lewis"
 
Ira Koretsky not only teaches public speaking at the University of Maryland but is also a self-proclaimed “Chief Storyteller” who travels the world teaching executives, sales, and marketing leaders the art of storytelling for effective communication. Think about it, every day you tell stories. Some of them are what Ira calls BBQ stories, but others are critical business stories such as the ones you share giving presentations, running meetings, on-boarding team members, interviewing, raising funding, and of course during sales calls — just to name a few. In this episode, Ira teaches you techniques for powerful storytelling, the importance of building your story bank, and he outlines a six-step framework to teach you how to architect your own stories. You’re going to get a lot of practical ideas from this podcast. I know you’ll enjoy it.