March 30, 2017
Scott Brinker sits down with DemandGen Radio Host David Lewis to talk about Scott’s journey into marketing from his roots in computer science and video gaming to becoming the industry's self proclaimed “Chief MarTech.” David asks Scott about what’s in store of this year’s MarTech Conference, and Scott also shares an update on his book Hacking Marketing – along with a discussion on the rise of marketing operations as a role and function.
The two also geek out on what’s happening across the marketing technology landscape and discuss other emerging innovations including AI and virtual reality which will no doubt give marketers new ways to target and engage audiences.
The program wraps up with Scott sharing some insights about ABM and other trends he’s seeing in the MarTech landscape. You can also pick up some tips on the process for submitting your MarTech stack for the 2016 Stackie Awards at the MarTech Conference in San Francisco. Bonus: There’s also a discount code for registering at the end of the podcast!
February 28, 2017
If you’re like most demand generation marketers, you’re trying to convert website visitors into leads by publishing various pieces of content scattered about your website and aggregating them in a resources area so visitors select and download your “lead bait” one at a time. This traditional method of content publishing has certainly been effective for generating leads, but the team at Uberflip reimagined what the experience should be like – just as Uber® reimagined the transportation business. Join DemandGen Radio host David Lewis and his guest Randy Frisch, Co-Founder of Uberflip, as they discuss Uberflip’s innovative platform for content marketing that dramatically improves conversion while also enhancing the experience for your prospects by mimicking the NetFlix® content model so visitors end up “binge watching” your content.
January 4, 2017
Whether you’re an enterprise or small business, the need to align your sales and marketing systems and processes must be a top priority – as it was for Dana Nemec, Global Demand Generation Campaign Manager at GE Oil & Gas Digital Solutions. Dana shares her approach for planning and executing campaigns through a centralized demand center, while discussing the need to clean-up messy CRM data and duplicates to keep her Marketo and Salesforce CRM instance in sync. She also covers “the why” and ROI for having a lead development team sit within the marketing department and touches on GE’s focus on persona development for 2017.
December 22, 2016
Listen in as Jen Horton, Sr. Research Director at SiriusDecisions, joins DemandGen Radio host David Lewis to reveal the 4 themes around marketing automation usage derived from the research SiriusDecisions conducted and presented at the 2016 SiriusDecisions TechExchange in Austin, TX in November. Jen discusses how marketers are less focused on scaling adoption and more on maximizing value from their investments in marketing automation. A key finding from the research is that organizations that are very satisfied with the value they receive from marketing automation systems are outsourcing a greater number and variety of projects and tasks to vendors due to the lack of internal expertise, best practice knowledge, and resource constraints. Also discussed is the surprising number of firms (50%) that plan to migrate from their current system to another system in 2017.
December 3, 2016
Thomas Terry, one of DemandGen’s Solutions Architects joins DemandGen Radio host David Lewis to discuss the trends taking place in the adoption of Marketing Automation across DemandGen’s client base. Thomas serves as the lead architect for many of DemandGen’s enterprise and mid-market clients using Marketo and he discusses the growing popularity in connecting Marketing Automation systems to backend databases as well as using systems like Marketo for transactional email programs. David asks Thomas to shed light on the key insights he’s gained working across DemandGen’s client base in the areas of reporting, database management, MarTech assessments, and how Thomas assists clients who want to migrate from one marketing automation system to another. They also discuss new roles and responsibilities that have emerged across the more sophisticated demand generation teams that DemandGen works with.