DemandGen Radio
#253 How to Leverage Review Platforms Like TrustRadius

#253 How to Leverage Review Platforms Like TrustRadius

August 12, 2022

Sometimes the technology you purchase just doesn’t cut it. Today’s guest learned that lesson the hard way, which inspired him to create the review based, software buying guide, TrustRadius.

In this episode, David interviews Vinay Bhaget, Founder and CEO at TrustRadius. Vinay shares how modern marketers can leverage review platforms both as a seller and a buyer.

Listen as David and Vinay discuss:

  • How marketers can build a review presence for their brands.
  • The importance of providing your buyers with use cases.
  • How to guarantee useful and specific reviews.
  • The best time to ask your customer for a review.

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#252 Using Marketing Technology in Your E-Commerce Strategy

#252 Using Marketing Technology in Your E-Commerce Strategy

July 28, 2022

Marketers focused on e-commerce have a lot more to worry about than just what’s in their customer’s shopping cart.

In this episode, David interviews Kate Federhar, Director of Digital Operations and Technology at Lumen. Kate shares how jumping into marketing operations can be challenging and fun!

Listen as David and Kate discuss:

  • Why sales and marketing should meet the customer where they want to be.
  • How e-commerce technologies have transformed.
  • Why being open to change in your marketing role is vital.
  • The importance of making sure your technologies talk to each other.

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#251 Growing Revenue with a Holistic Customer Experience

#251 Growing Revenue with a Holistic Customer Experience

July 21, 2022

Approximately 85 percent of customers are willing to pay more for a better customer experience, and that experience doesn’t end once a prospect becomes a customer.

In this episode, David interviews Alan Gonsenhauser, Principal and Founder of Demand Revenue. Alan has coached over 100 CMOs and VPs on marketing organization design, customer marketing, campaign functions, and customer experience.

Listen as David and Alan discuss:

  • Why CFOs and CMOs should pay attention to their customers.
  • Understanding personas, the buyer’s journey, and the post-sale customer journey.
  • The dangers of over-focusing on new logos.
  • How to collect feedback from your clients and what to do with it.

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#250 The Path to Becoming a Better Leader

#250 The Path to Becoming a Better Leader

July 14, 2022

If you want to advance your career, find out what it takes and then do it.

In this episode, David interviews one of the original members of the DemandGen team, Rob Meo. Rob now serves as the Senior Director of Marketing Operations at Splunk. He shares the steps he has taken to become an effective leader for his team.

Listen as David and Rob discuss:

  • How candid feedback is critical to growth.
  • The importance of building trust.
  • How to have hard conversations as a manager.
  • Why taking chances in your career can allow you to level-up.

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#249 How to Build a Modern Marketing Team

#249 How to Build a Modern Marketing Team

June 23, 2022

Let’s face it, the key to being successful in any organization is the people.

In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams.

Listen as David and Danielle discuss:

  • How to identify gaps within the team.
  • Overcoming the competitive job market.
  • The importance of creating a proactive environment.
  • How to assess your MarTech stack.

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How to Transform Your Customer Experience

How to Transform Your Customer Experience

June 9, 2022

In the third and final episode of this re-released series, Carlos Hidalgo and David discuss the importance of customer expansion and maintaining a strong customer experience.

Listen as David and Carlos discuss:

  • What B2B and B2C companies can learn from each other.
  • How you can evaluate and redesign your buyer's journey.
  • The importance of a Chief Experience Officer role.
  • Why you need to focus on customer retention and upselling. 

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#248 Defining Your Brand Identity

#248 Defining Your Brand Identity

June 2, 2022

Brand identity goes beyond a logo and a name. It’s a promise of the value you are going to deliver to your customer.

In this episode, David interviews Triniti Burton, Co-Creator at Doorway Creative. Triniti shares the art and science behind personal and professional branding.

Listen as David and Triniti discuss:

  • The importance of carrying the brand experience throughout your organization.
  • How emotions tied to your brand can impact buying behaviors.
  • How personal branding can make your life easier and your interactions more authentic.
  • When organizations should consider a rebrand.

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10 Crucial Demand Management Initiatives

10 Crucial Demand Management Initiatives

May 26, 2022

In the second episode of this re-released series, Carlos Hidalgo and David discuss 10 initiatives required for successful Demand Management.

Listen as David and Carlos discuss:

  • What to consider when figuring out what areas to focus on first.
  • How to implement a demand funnel and roll out lead scoring and nurturing programs.
  • The importance of developing a strategy first.
  • Why you need to align with your sales team.

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The D3 Methodology: Essential Elements of Demand Creation

The D3 Methodology: Essential Elements of Demand Creation

May 19, 2022

In this re-released episode, Carlos Hidalgo and David take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

Listen as David and Carlos discuss:

  • The essential elements of creating demand.
  • How to develop buyer personas.
  • The importance of creating content that aligns with the needs of your customers.
  • How to discover and solve the pain points of your buyers.

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#247 A Complete Roadmap to Marketing Operations

#247 A Complete Roadmap to Marketing Operations

May 11, 2022

In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO’s strategy.

In this episode, David interviews Michael McKinnon, author of The Marketing Operations Handbook and award winning B2B marketer. Michael shares how his book provides a blueprint for successful marketing operations teams.

Listen as David and Michael discuss:

  • How to establish a marketing budget.
  • The challenges of designing marketing processes and functions.
  • Why it’s best to keep your marketing scoreboard simple.
  • The importance of aligning with your IT department.

Check out the resources mentioned:

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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