DemandGen Radio
#216 The D3 Methodology: How to Transform Your Customer Experience

#216 The D3 Methodology: How to Transform Your Customer Experience

May 4, 2021

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In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In this episode, we talk about the importance of customer expansion and maintaining a strong customer experience. Listen as we share what B2B and B2C companies can learn from each other, how you can evaluate and redesign your buyers journey, and more.

Check out The D3 Methodology here: https://bit.ly/3aOjwYz

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#215 The History of Marketing

#215 The History of Marketing

April 23, 2021

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From print advertising as far back as the 1400s to telemarketing and television commercials in the 1900s, tune in as I take you through the history of marketing. Join me in this episode as I share how marketing has evolved over the centuries, leading up to the type of digital-driven, modern marketing that we know today.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#214 A Product Marketer’s Perspective: Onboarding in a New Role, Knowing Your Customer, Collaborating with Internal Teams, and More

#214 A Product Marketer’s Perspective: Onboarding in a New Role, Knowing Your Customer, Collaborating with Internal Teams, and More

April 8, 2021

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Ryane Bohm recently joined Gong as their new Director of Product Marketing. In this episode, Ryane shares what her onboarding experience has been like, along with lots of great insight related to product marketing. Listen as Ryane dives into how to be effective when leading product marketing, how to know and understand your buyers, and how to best collaborate with product, marketing, and sales teams.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#213 ABM Trials and Tribulations ft. Moira van den Akker

#213 ABM Trials and Tribulations ft. Moira van den Akker

March 23, 2021

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Moira van den Akker joins DemandGen Radio to talk about her journey and the obstacles she’s faced while leading the account-based marketing initiatives at Trimble. Tune in as we explore how to overcome many of the common roadblocks on the way to ABM, including how to get sales and the executive team onboard, how to decide which accounts to target and what technologies you need to implement, how to gain a full understanding of your buyers and their propensity to buy, and more.

Check out our updated demand center poster here: https://resources.demandgen.com/worksheets/demandfactorytemplate

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Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#212 The Birth of DemandGen ft. Jill Rowley

#212 The Birth of DemandGen ft. Jill Rowley

March 16, 2021

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Jill Rowley joins me in this podcast episode as we reflect on our partnership and the impact we’ve had on the marketing industry over the last decade. Jill was there when DemandGen was founded and it’s only fitting that she joins me in this episode on the day that DemandGen officially becomes BDO Digital. Listen as Jill and I share how our partnership formed, how we’ve supported each other throughout our careers, and what the future looks like for both of us.

Watch the video version of this podcast episode on DemandGen TV: https://youtu.be/LEq8s8V3p4w

Additionally, give this podcast a listen on the PartnerUp Podcast where Jill discusses creating partner categories and ecosystems as she did with David/DemandGen: https://www.partneruppodcast.com/blog/010-jill-rowleys-first-podcast-on-partnerships-creating-categories-and-partner-ecosystems

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Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#211 The Importance of Knowing Your Customer ft. Ash Parikh

#211 The Importance of Knowing Your Customer ft. Ash Parikh

March 9, 2021

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Ash Parikh, Global Head of Marketing at Informatica, joins the podcast to talk about the importance of knowing your customer. In this episode, Ash shares why you need to create buyer personas, how to identify key decision makers, and how to best leverage your content to support prospects through their buyer’s journey. Tune in to learn how to gain a better understanding of your buyers, how to develop an effective content mix, whether or not you should still be gating your content, and more.

Links mentioned in this episode:

Manufacturing Demand Book: https://bit.ly/37zkhVw

[Video] BDO Digital Acquires DemandGen: https://bit.ly/2MXTpbU

Ash’s latest blog post on CMO Council: http://bit.ly/3v3zvxo

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Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 

#210 DemandGen will be joining BDO Digital. Here’s the story behind the acquisition

#210 DemandGen will be joining BDO Digital. Here’s the story behind the acquisition

March 3, 2021

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Yesterday we announced that DemandGen will be joining BDO Digital. In this podcast episode, I share the full story behind this acquisition, what the future looks like for DemandGen, and how joining BDO Digital will help us grow and better serve our clients.

Read the full press release here: http://bit.ly/3raipvo
Watch the video version of this podcast here: https://youtu.be/DTXyR4PPpww

#209 The Evolution of MarTech ft. Bruce Lehman

#209 The Evolution of MarTech ft. Bruce Lehman

March 2, 2021

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Bruce Lehman, Director of Marketing Operations at Hitachi Vantara, has spent much of his career within the world of marketing operations. In this episode, Bruce and I catch up to talk about the evolution of the marketing operations function as well as the current state of the marketing technology space. Listen as we share how to evaluate your tech stack, how vendors should be pitching their products and services to marketing operations professionals, compare leading tech vendors, and more. Plus, at the end of this episode, I share exciting news regarding the future of DemandGen.

As mentioned in this episode, check out this video of Sendoso on DemandGen TV: https://youtu.be/sRQN0pKl-kY

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#208 How to Excel as a New Marketer ft. Audrey Lewis

#208 How to Excel as a New Marketer ft. Audrey Lewis

February 23, 2021

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After completing her first year in marketing, Audrey Lewis joins the podcast to share her experience so far as a new and aspiring marketer. For those early in their marketing careers, tune in as Audrey shares valuable lessons around how to best learn and grow as a marketer. For managers and those responsible for onboarding and training new marketing professionals, Audrey highlights how you can best support new team members and the importance of creating a strong team culture.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#207 Implement The D3 Methodology Within Your Organization to Maximize Growth

#207 Implement The D3 Methodology Within Your Organization to Maximize Growth

February 16, 2021

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In this series, David Lewis and Carlos Hidalgo take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

Join David and Carlos as they share how the methodology has helped various marketing organizations so far and the kinds of results that these teams are seeing from aligning all of their demand generation efforts. Tune in as David and Carlos also highlight which initiatives marketers are most focusing on these days, how to improve your funnel conversion rates, and how to effectively create, manage, and expand your demand.

Book time with Carlos to discuss how you can improve your demand generation efforts: http://bit.ly/2Zj1evl

To learn more about The D3 Methodology, check out this video: https://bit.ly/2NgUCuJ 

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

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