#84 MarTech Monday: Engaging Leads with Artificial Intelligence

November 12, 2018
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Victor Belfor, Senior VP of Channel Sales and Business Development, joins the show to talk about Conversica and the rise of AI-powered virtual assistants. Listen as Victor and I dive into all the use cases for conversational AI and how virtual assistants are being used to automate personalized outreach, schedule meetings, and take on the role of an SDR. Tune into this episode to learn more about conversational AI and whether or not you should be adding it into your sales and marketing outreach strategy.

#83 Centralized or Decentralized: How to Structure Your Demand Center

November 4, 2018
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Kevin Cassidy, Head of Global Marketing Automation at Sage, joins the show to talk about the success his team has seen from centralizing certain marketing operations functions while still being able to decentralize responsibilities for campaign operations due to his use of Campaign Launchpad(tm). Kevin goes into detail around the processes he’s put into place at Sage as well as the employee onboarding and training programs he’s implemented. In this episode, you’ll hear about Kevin’s passion for mentoring students, learn about the Mammies (Kevin’s internal program for spotlighting the success of his team), and you’ll even gain a better understanding of whether or not centralizing some of your marketing efforts is right for you.

#82 The Billion Dollar Man: An Interview with Russ Artzt

October 28, 2018
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Russell Artzt is the pioneering software engineer who co-founded CA Technologies, formerly Computer Associates, the first software company to generate $1 billion in sales.This past weekend, Charles Wang, his former business partner, friend, and co-founder of CA passed away. In this episode, I invited Russ to reflect on that relationship, the history behind CA Technologies, and why Russ is hard at work in the MarTech/SalesTech space now as Executive Chairman at RingLead, Inc.

#81 Establishing Your Marketing Operations Priorities

October 21, 2018
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Doug Ricketts, Marketing Operations and Chief of Staff, joins the show to talk about some of the marketing operations initiatives he’s focusing on at Ellie Mae. Since leaving Ellie Mae in 2007, a lot has changed and I ask Doug to share how the company has transformed over the last eleven years into the marketing operations powerhouse that it is today. Tune into this episode as we also cover how to set goals and define success for lower-funnel initiatives and talk about how to promote greater product adoption and decrease attrition. Doug also goes into detail about his role and responsibilities, how the marketing team at Ellie Mae is structured, and his process for evaluating and implementing new marketing technologies.

#80 CMO Insights: How to Build a Powerful Brand Experience

October 17, 2018
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Creating a positive brand experience is critical for any company looking to be successful. Gene Foca, CMO of Getty Images, joins the show to talk about the power of putting the customer first. Listen as we dive deep into what it takes to deliver a remarkable customer experience and discuss who is responsible for building and maintaining those brand initiatives. Gene also shares some of the organizational changes he’s made at Getty since becoming the company’s CMO, we highlight a few companies that we think are getting brand experience right, and you’ll even learn what playing soccer and being a CMO have in common.

#79 MarTech Monday: Breaking the Cycle of Dirty Data with ReachForce

October 15, 2018
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ReachForce is focused on helping marketers add more credibility into their data. In this episode, Dion Cornett shares some of the latest advancements to ReachForce’s data orchestration platform and how his company is making it easy to enhance data quality and fill data gaps. Listen as Dion and I also talk about the responsibilities behind data management and highlight who should be in charge of those responsibilities, cover the importance of having complete and accurate data, and explore how ReachForce is making it easier for marketers to implement and deploy new martech tools.

#78 Driven to Success

October 7, 2018
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I have known Rob Meo for over a decade and he is by far one of the most driven individuals that I have ever met. In this episode, we explore Rob’s personal background and how his humble beginnings have made him who he is today. If you’re looking for a little inspiration, listen as Rob shares his aspirations for making the world a better place and his belief that anything is possible. We also talk about what it takes to be driven, discuss what makes a great leader, and even touch on the current state of the marketing technology industry.

#77 Lessons From a First-Time CMO

September 30, 2018
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Jen Dimas, CMO of Egnyte, is a first-time chief marketing officer and has some valuable lessons and experiences to share with anyone considering a leadership role in marketing. In this episode, Jen and I talk about building the right marketing team, share some advice around choosing the right technologies for your tech stack, and help you decide if the CMO role is right for you. Jen also provides some pointers for being successful as a new CMO and highlights some of the new processes and practices she’s implementing at Egnyte. Tune in now!

#76 What Doesn’t Kill You Makes You Stronger

September 23, 2018
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Danielle Halley, Global Manager - Marketing Analytics and Insights at Baker Hughes, has gone through many changes throughout her career path. While her background in economics and psychology isn't the traditional entry into marketing, it has paved the way for her to excel in a highly analytical and data-driven marketing role. Tune into this episode as Danielle shares her unique story, talks about how to overcome stress and conflict, and goes into detail around some of the initiatives she's working on at Baker Hughes.

#75 How to be Successful as an ABM Manager: An Interview with Erica Short

September 19, 2018
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The title of ABM Manager is still new and the idea of having a single role centered around implementing and maintaining account-based strategies is continuing to emerge. Erica Short, Global ABM Manager at CA Technologies, joins the program to talk about her journey into the role of an ABM Manager and shares what it takes to lead ABM efforts within a marketing organization. We also dive into what it takes to build an ABM program from the ground up, how to get all stakeholders onboard, and what technologies are needed for success.