June 3, 2018
John Barrows is super passionate about creating high-performance sales teams and spends almost every minute of every day training and coaching sales teams. In part one of this mini-series with him on sales and marketing alignment, John and I answer three very common questions you need to hear the answers to:
1. Should the Sales Development Rep (SDR) team report into marketing or sales?
2. What is the difference between inbound and outbound SDR/BDR functions and skillsets?
3. What should leadership do, or not do, to make an SDR team successful?
May 27, 2018
Joe Hyland knows a lot about marketing. He knows what works, and what doesn’t, but like any good marketer he’s always trying to master his craft. As CMO of ON24, he in particular has a ton of expertise on webinar marketing, so I asked him to join me to do a lightening round of tips and best practices for you on hosting and marketing webinars in today’s ultra-rich-media marketplace. If you are hosting webinars, or plan to, you’ll get a lot of value from what we share. You’ll also hear that Joe doesn’t hesitate to speak his mind and suggests there’s quite a bit of bullshit and hype going on these days in marketing and how to avoid getting caught up in it.
May 20, 2018
Georganne Benesch built her product management career at notable tech companies such as entrepreneurial start-ups like Netopia and industry giants such as Cisco. She has over 30 years of experience leading product and marketing teams in the development, launch, and sales ramp of some of the most innovative and market leading products that have come out of Silicon Valley. Georganne and I had the pleasure of working together during my 9.5 year tenure at Netopia where I ran Marketing and she led the product team. I always valued the collaboration and alignment between our two teams so we reunited and I invited her on to the podcast to have her share her insights around the collaboration needed between product and marketing.
May 13, 2018
Amy’s career certainly didn’t start out on the “natural” path to marketing operations. However, today, this former Navy Flight Engineer, T.G.I.F General Manager, and Scuba Instructor is the Vice President, Global Marketing Operations at Infor – a 3 billion-dollar software company with over 16,000 employees. In this episode, I talk with Amy about what it took to be an Agent of Change at Infor that has completely transformed marketing by facilitating cross-functional operations alignment, implementing a well-run MarTech stack, and leading a global marketing operations team that she’s built literally from scratch.
May 1, 2018
Leadership isn’t anything new to Maria Pergolino, now CMO of Anaplan. She serves as an inbound marketing thought leader and inspiring mentor to many. She is fearless in her pursuit of engagement – and refuses to be a follower. Maria shares her perspectives on the importance of being driven, fearless, and provides advice for young marketers including never be afraid to take the next step which has worked out for her time and time again.
May 1, 2018
Shai Alfandry has been the chief architect behind the LaunchPoint ecosystem. I sat down with him at Marketo Summit to talk with him about his vision and how far along he is with achieving it.
April 29, 2018
Evan Liang is the CEO of LeanData and anyone that knows him quickly discovers his passion for fixing the gaping holes and ABM system limitations that exist in out-of-the-box Salesforce deployments. Five years ago, he and his team created LeanData — lead management software that was created specifically to address the data challenges for enabling account based sales and marketing within Salesforce including linkages like lead to account matching. On this episode, I ask him to share his entrepreneurial backstory along with discussing the current state of inbound vs outbound, the challenges of sales and marketing alignment, ABM, and campaign attribution. If you use, or plan to use, marketing automation and Salesforce, give this podcast a listen to get some awesome insights on how to leap over the hurdles on the journey to account based marketing.
April 22, 2018
Pam will tell you up front that she’s not your typical marketer. Being in the corporate world for 20+ years and having held various positions at Intel from accounting and supply chain management and then marketing, Pam has the benefit of having a holistic view of how a company runs. She thinks strategically and is able to translate the big picture into actionable plans & tactics. Her first book, “Global Content Marketing” (McGraw Hill, 2014) is the first marketing book to offer a complete process to scale content around the world.
In her upcoming book, “Effective Sales Enablement” she focuses on marketing’s role in sales enablement, the friction between sales and marketing, and provides strategies for having consistent branding and messaging in sales enablement. It’s this second book that we dive into and discuss a very interesting topic that I know you’ll have an opinion on -- who should own sales enablement?
April 16, 2018
Michael King, founder of kingrecruiting.net has been helping B2B startups and mid-sized Pre-IPO companies in Silicon Valley and Seattle build out their Marketing teams…from the CMO down to the Director. On this episode, we kickoff learning from Michael about how much senior marketing leaders are earning these days and we highlight some of the new roles emerging in marketing you might consider. We also discuss LinkedIn posting tips for you, resume tips, how and when to use a recruiter, and how to know which opportunities are best for you -- like being a head of marketing operations versus demand generation or even CMO. You’ll want to connect with Michael because his passion is meeting a director-level marketer and then working with them until they become a VP, CMO, and sometimes even CEO.