Live at B2BMX: Jocelyn King of MOCCA

Coming to you live from the B2B Marketing Exchange in Scottsdale, AZ! Tune in to listen to this episode as I sit down with Jocelyn King of MOCCA at the event.

Live at B2BMX: Tina Dietz of StartSomething Creative Business Solutions

Coming to you live from the B2B Marketing Exchange in Scottsdale, AZ! Tune in to listen to this episode as I sit down with Tina Dietz of StartSomething Creative Business Solutions at the event.

Live at B2BMX: Kyle Johnson of HyperScience

Coming to you live from the B2B Marketing Exchange in Scottsdale, AZ! Tune in to listen to this episode as I sit down with Kyle Johnson of HyperScience at the event.

Live at B2BMX: Jennifer Anaya of Ingram Micro

Coming to you live from the B2B Marketing Exchange in Scottsdale, AZ! Tune in to listen to this episode as I sit down with Jennifer Anaya of Ingram Micro at the event.

Live at B2BMX: David Bruno of Aptos

Coming to you live from the B2B Marketing Exchange in Scottsdale, AZ! Tune in to listen to this episode as I sit down with David Bruno of Aptos at the event.

Live at B2BMX: Kate Federhar of CenturyLink

Coming to you live from the B2B Marketing Exchange in Scottsdale, AZ! Tune in to listen to this episode as I sit down with Kate Federhar of CenturyLink at the event.

#98 Building a Successful Partner Program

Asher Mathew, VP of Business Development at LeanData, joins the show to talk about what it takes to build a successful partner program. Listen as we share how to properly vet and select the right partners to help your company maximize growth and how to put a partner program strategy in place.

Tune in as Asher and I share firsthand how the partnership between DemandGen and LeanData has lead to much success and how our two companies plan to continue working together in the future.

Learn more about DemandGen and LeanData’s latest partnership announcement here: https://www.demandgen.com/demandgen-launches-new-implementation-services-for-leandata-customers/

#97 Creating Customers with Word of Mouth

Almost every buying decision is influenced by word of mouth, but few companies have an actual strategy in place to drive customer conversations around their business. Jay Baer joins to talk about his latest book and how you can create talk triggers. Listen as we dive into the key elements of building a word of mouth strategy and how to determine the ROI of your efforts. As a bonus, you'll also discover where Jay gets his signature suits from.

Check out Jay's book, Talk Triggers, here: www.talktriggers.com

#96 Making Your Marketing Communication More Personalized

There are a lot of neuroscience and psychological factors behind the ability to effectively engage an audience with your content and marketing communications. Tim Riesterer, Chief Strategy Officer at Corporate Visions, has dedicated his career to improving marketing messages and shares some remarkable methods for improving communication with prospects and clients in this episode. Listen as Tim covers how to increase email opens and click-throughs, highlights which words and topics you should include in your marketing copy, and shares whether you’re personalizing your content too much or not enough.

#95 Understanding the Dynamic Between Sales and Marketing

Last year was a record year for DemandGen with much of our success stemming from strong internal collaboration and tight alignment between our sales and marketing teams. To unveil what led us to success, I invited Rob Bonham, DemandGen’s VP of Sales, to talk about the new sales tools and processes he’s implemented over the last year, his techniques for hiring the best sales talent, and how he maintains a strong relationship with marketing. Listen as we dive deep into the topic of sales and marketing alignment and how these two teams should work together.