October 7, 2018
I have known Rob Meo for over a decade and he is by far one of the most driven individuals that I have ever met. In this episode, we explore Rob’s personal background and how his humble beginnings have made him who he is today. If you’re looking for a little inspiration, listen as Rob shares his aspirations for making the world a better place and his belief that anything is possible. We also talk about what it takes to be driven, discuss what makes a great leader, and even touch on the current state of the marketing technology industry.
September 30, 2018
Jen Dimas, CMO of Egnyte, is a first-time chief marketing officer and has some valuable lessons and experiences to share with anyone considering a leadership role in marketing. In this episode, Jen and I talk about building the right marketing team, share some advice around choosing the right technologies for your tech stack, and help you decide if the CMO role is right for you. Jen also provides some pointers for being successful as a new CMO and highlights some of the new processes and practices she’s implementing at Egnyte. Tune in now!
September 23, 2018
Danielle Halley, Global Manager - Marketing Analytics and Insights at Baker Hughes, has gone through many changes throughout her career path. While her background in economics and psychology isn't the traditional entry into marketing, it has paved the way for her to excel in a highly analytical and data-driven marketing role. Tune into this episode as Danielle shares her unique story, talks about how to overcome stress and conflict, and goes into detail around some of the initiatives she's working on at Baker Hughes.
September 19, 2018
The title of ABM Manager is still new and the idea of having a single role centered around implementing and maintaining account-based strategies is continuing to emerge. Erica Short, Global ABM Manager at CA Technologies, joins the program to talk about her journey into the role of an ABM Manager and shares what it takes to lead ABM efforts within a marketing organization. We also dive into what it takes to build an ABM program from the ground up, how to get all stakeholders onboard, and what technologies are needed for success.
September 17, 2018
Welcome to a new segment of DemandGen Radio called "MarTech Mondays"! In addition to our weekly episodes that feature top thought leaders and marketing practitioners, MarTech Mondays will spotlight some of the most innovative technologies in the space that you should know about.
In this episode, Ed King of Openprise talks about the major data problems that exist in marketing today and why those problems are often neglected. While data management responsibilities now commonly fall under marketing operations teams, most marketers today lack necessary data management skills and find it difficult to tie data cleanliness to actual ROI. Fortunately, Openprise is helping marketers take an active approach to data management. Listen as Ed and I talk about the importance of data quality and how to address the biggest issues in data.
September 9, 2018
In this episode, I share the key principles of successful lead management from my book Manufacturing Demand which now has over 10,000 copies in circulation. When I wrote the book, my publisher told me an industry factoid that only 1 in 10 people who buy a book actually read it. At first, I couldn’t believe the ratio, but then I looked at my own bookshelf and saw several great books that I planned to read when I purchased them still sitting there collecting dust. As marketers, we know there are 4 types of learners: visual, auditory, reading/writing, and kinesthetic. So for those of you auditory learners, I am going to devote a few episodes of DemandGen Radio to the essential chapters of the book to offer you a “book reading” of sorts. While I won’t read the chapters word for word like you’d hear on audible.com, I will share the main points from each chapter starting with Chapter 2 that outlines the 5 key principles of successful lead management. Listen in at your desk, in your car, or someplace where you can take in the concepts that have been used by some of the top marketing and sales teams around the world.
September 2, 2018
We all have cell phones in our pockets that are capable of producing exceptional video content, yet many marketers are still hesitant to fully embrace video. In this episode of DemandGen Radio, Tyler Lesard, CMO of Vidyard, and I talk about the power of video and the effect it can have when it comes to evoking emotionally-charged responses and influencing potential customers to take note of your brand. Video content has proven to be highly engaging and an effective compliment to almost any marketing campaign and producing videos today is now easier and cheaper than ever before. Be sure to listen to the end of this episode as Tyler shares a major announcement regarding a partnership that will make leveraging video even easier for B2B marketers.
August 26, 2018
Sangram and I know what it takes to publish a book and we’re here to share some of the lessons we’ve learned along the way with you. In this episode, we talk about how to overcome the obstacles and excuses that hold most people back and provide some words of encouragement to those that have expertise, lessons, or stories to share with the world. Writing your first book can be very challenging, but, once published, is extremely rewarding and can have a huge impact on your readers, your own personal brand, and even your company. Listen as we tell you everything you need to know about how and why to write a book.
August 19, 2018
While SEO is important for driving traffic to your website, the success of this marketing channel has began to plateau and has recently seen a decline in performance for the first time in the last 20 years. With the advent of voice-controlled technology, AI assistants, and easier access to online information, people are less frequently clicking through to websites. In this episode, Rand Fishkin, Founder of SparkToro, shares his perspective on where the future of SEO is heading and how you can evolve your current SEO strategy to remain successful. Rand and I also talk about what it takes to start a business and highlight some valuable tips from Rand’s book, Lost and Founder.
August 12, 2018
Nobody knows how to do event marketing better than Kristen Alexander, CMO of Certain. As a leader in the event management space, Certain is working to increase pre- and post-event engagement, help marketers deliver more personalized and targeted event sessions, and guide prospects through the buyers journey in a more sophisticated way. In this episode, Kristen shares valuable tips around building successful event marketing strategies that lead to better in-person interactions. She also highlights the importance of leveraging event-related data and how to properly setup attribution for this marketing channel.