DemandGen Radio
#204 How to be an Ambassador for Change within Your Organization

#204 How to be an Ambassador for Change within Your Organization

January 26, 2021

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Every business evolves over time and in order to remain successful, marketers must act as agents of change that support and drive new strategies and initiatives. Ed Peterson is one of those marketers.

In this episode, Ed shares his story on how he led massive change at Fleetcor while bringing the company through digital transformation. Listen as Ed details how to be an ambassador for change within your own organization, how to get all internal stakeholder to support that change, and other lessons he’s learn along the way.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#203 What B2B and B2C Marketers Can Learn From Each Other

#203 What B2B and B2C Marketers Can Learn From Each Other

January 19, 2021

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With experience in both the B2B and B2C space, Bill Snider has learned how to combine the best of both worlds to deliver very personal and highly targeted marketing experiences. Tune in to this episode as Bill shares:

  • His journey from the retail industry into the financial services industry
  • How he made the internal business case for undergoing digital transformation and pursuing new avenues for connecting and engaging with prospects and customers
  • How he and his team were able to develop a better understand their buyer’s journey, enabling them to send the right marketing communications at the right time
  • How Clearview Federal Credit Union has increased their cross-sell ratios and revenue as a result of their marketing efforts

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#202 How to Prove Marketing’s Impact Using Attribution ft. Michael McKinnon

#202 How to Prove Marketing’s Impact Using Attribution ft. Michael McKinnon

January 12, 2021

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As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial for the growth and security of all marketing teams, the difference between attribution and and contribution, and how to go about setting up an attribution model within your own organization.

Take a look at the Michael’s marketing attribution slides here: http://bit.ly/38oOI2Q

Check out this video on DemandGen TV: https://bit.ly/396Oaxu

Download the digital version of Manufacturing Demand here: http://bit.ly/37zkhVw  

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Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#201 How to Build a Strong Marketing Operations Function in 2021 ft. Naomi Marr

#201 How to Build a Strong Marketing Operations Function in 2021 ft. Naomi Marr

January 5, 2021

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If you haven’t already committed to building a robust and full-fledged marketing operations function within your organization, then this is the year to do so. In this episode, Naomi Marr, Senior Director of Global Marketing Operations at Datto, shares why 2021 is the year to invest in marketing operations. Listen as she details how the marketing operations function has evolved over time, what marketing operations priorities you should be focusing on, and how to get started with analytics and reporting so that you can convey the impact of your marketing team’s efforts.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#200 What Your Colleagues in Marketing are Doing in 2021 ft. Rob Bonham

#200 What Your Colleagues in Marketing are Doing in 2021 ft. Rob Bonham

December 29, 2020

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In this final DemandGen Radio episode of 2020, Rob Bonham joins me to share reflections on what it was like to be in marketing this year and what marketers are doing to prepare for 2021. Tune in as we talk about how marketing teams everywhere had to reconfigure their go-to-market strategies this year due to COVID, how sales and marketing are becoming more dependent on each other now more than ever, and what your colleagues in marketing are doing in order to make 2021 a successful year of growth!

Check out these other resources!

The D3 Methodology: http://bit.ly/2E7n2TP
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#199 Choosing to be Extraordinary ft. Mark Sanborn

#199 Choosing to be Extraordinary ft. Mark Sanborn

December 22, 2020

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Mark Sanborn is the author of “The Fred Factor” — A best-selling book that reveals how finding passion in your work can turn an ordinary life into an extraordinary one. In this episode, Mark shares the story behind “The Fred Factor”, what it takes to be a strong leader, and how to find passion in your work so that you can begin leading an extraordinary life.

Check out these other resources!

DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS 
Manufacturing Demand book: https://bit.ly/37zkhVw

#198 How the “Modern Seller” Sells ft. Vincent Matano

#198 How the “Modern Seller” Sells ft. Vincent Matano

December 15, 2020

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Vincent Matano is a young and hungry sales professional with a prosperous career ahead of him. In this episode, Vincent shares what led him to landing in a sales role and how he’s managing to be successful as an Account Executive at Demandbase. Tune in as we further dive into the importance of have a strong personal brand, how Vincent creates viral content, and the top sales techniques that close deals.

Vincent’s Usher video: https://bit.ly/2KuQdmI

Vincent’s World’s Hottest Chip challenge video: https://bit.ly/2WicjeJ

Check out the world’s hottest chip here: https://amzn.to/2W594r1 

#197 A Fireside Chat with an Award-Winning Marketer ft. Letitia Rodley

#197 A Fireside Chat with an Award-Winning Marketer ft. Letitia Rodley

December 8, 2020

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Letitia Rodley is an award-winning marketer that knows how to scale an effective marketing organization that delivers results. In this episode, Letitia shares how to build a seamless user experience that removes friction from the buying process, while also maintaining a high level of conversions (keeping sales happy!). Tune in as we also cover how to develop SLA’s with sales, how to choose the right organization to be successful as a marketer, and how to build a united and passionate team.

#196 Meagen Eisenberg on Marketing During the Pandemic, Building a Strong Team, and Being an Effective CMO

#196 Meagen Eisenberg on Marketing During the Pandemic, Building a Strong Team, and Being an Effective CMO

December 1, 2020

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Like all marketing leaders right now, Meagen Eisenberg is constantly looking for new ways to build pipeline — especially during this era of no in-person events. Tune in as Meagen shares how her marketing budget has shifted this year to prioritize digital channels, recommendations for building a strong team, career advice for those wanting to be CMO, and more.

#195 Spotlighting Marketing as the New Primary Revenue Driver ft. Gretchen Hoffman

#195 Spotlighting Marketing as the New Primary Revenue Driver ft. Gretchen Hoffman

November 24, 2020

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Gretchen Hoffman is a revenue-driven marketing leader that understands the importance of transforming marketing into a revenue engine. In this episode, Gretchen joins me for a conversation on why having a revenue focus is so important and how marketing may soon surpass sales as the new primary revenue driver. Tune in as we talk about how to align and integrate sales and marketing around their common goal, how to increase revenue contribution from your install base by improving your customer experience, and how to plan your marketing programs for strong revenue growth in 2021.

Resources mentioned in this episode:

Guide to High-Performance Marketing: https://bit.ly/3pKaxjT

[Video] Learn The D3 Methodology for Maximizing Revenue: https://bit.ly/3m2gt5q

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