DemandGen Radio
#237 Modernizing the Buyer’s Journey with Technology

#237 Modernizing the Buyer’s Journey with Technology

February 10, 2022

We live in a digital world that is constantly transforming. For businesses to stay relevant they must learn to leverage technology and understand how it can impact their business.

In this episode, David interviews Robert Brown, National Digital Leader, Retail CPG/Hospitality at BDO Digital. Robert explains how to enhance the customer experience through innovative business strategies and digital transformation.

Listen as they discuss:

  • How COVID shifted the business model for B2Cs.
  • The value of using data to build your business strategy.
  • How to delight customers by providing a frictionless customer experience.
  • Why it’s vital to recognize technology’s limitations and create a contingency plan.

Check out the resources mentioned:

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#236 How to Build and Grow Strategic Partnerships

#236 How to Build and Grow Strategic Partnerships

February 3, 2022

What does success look like for you? A question every marketer should be asking their current and potential partners.

In this episode, David interviews Ric Opal, Principal and National GTM and Strategic Partnerships Leader at BDO Digital. Ric and David share their recipes for building and growing successful strategic alliances with real-life examples.

Listen as they discuss:

  • The importance of being a thought leader for new innovations.
  • How driving adoption can also drive revenue and growth.
  • Why it’s necessary to demonstrate your impact on your partner’s business.
  • How to navigate challenging moments in your partner relationship.

Check out the resources mentioned:

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#235 How to be an Agent of Change in Your Organization

#235 How to be an Agent of Change in Your Organization

January 27, 2022

Marketing is often the catalyst for change in many organizations. But even when the change is necessary, it can be met with resistance and push back.

If you are introducing something shiny and new to your team, now is a great time to tune into DemanGen Radio. In this episode, David interviews Patty Remes, Senior Advisor at BDO Digital, Demand Generation Group. Patty shares her experiences helping large organizations introduce new initiatives.

Listen as they discuss:

  • The significance of definitions when it comes to your funnel.
  • The power of piloting and how your pilot program can generate excitement.
  • How to make sure change is technically and culturally embraced.
  • Why it’s important to celebrate and what it means to have “type 2 fun”.

Check out the resources mentioned:

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#234 How to Build Your Marketing Team’s Center of Excellence

#234 How to Build Your Marketing Team’s Center of Excellence

January 13, 2022

We all aspire to show our excellence in the first 30, 60, 90 days in a new job. Having a proven blueprint or methodology for success can give marketers the framework to excel at any company.

In this episode, David interviews Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. Avnita explains the importance of creating a Center of Excellence that’s comprehensive, repeatable, and scalable.

Listen as they discuss:

  • The key principles for establishing and managing the Center of Excellence.
  • The value of honing in on a primary goal to achieve business objectives.
  • Lessons learned in marketing automation.
  • How marketing operations can contribute to your organization’s overall strategy.

Check out the resources mentioned:

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#233 An End-of-Year Recap & Inspiring Message with David Lewis

#233 An End-of-Year Recap & Inspiring Message with David Lewis

December 16, 2021

As the year comes to a close David reflects on major events that have shaped the DemandGen team and the marketing landscape. Including how DemandGen and BDO Digital joined forces this year, expanding their support for marketing teams around the world.

Before taking on the new year, much like Willy Wonka’s magical factory, the podcast and YouTube channel will be closing up shop to allow the team to reflect and enjoy time with friends and family.

In this short, end-of-year recap, David talks about why there is much to look forward to in 2022.

Listen as David shares:

  • Reflections on the past two years.
  • The latest announcement about the BDO Digital Marketing team.
  • Details on the release of an exciting new series.
  • A new look-and-feel for DemandGen TV and DemandGen Radio.

Check out our new look:

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#232 Essential Skills in a Modern Marketing Leadership Role w/ Christelle Flahaux

#232 Essential Skills in a Modern Marketing Leadership Role w/ Christelle Flahaux

December 8, 2021

If you’re about to hire your company’s very first head of marketing, what traits should you look for?

You’re going to need a Jack or Jane of all trades who is comfortable being scrappy.

In this episode, David interviews his longtime friend Christelle Flahaux, VP Marketing at FortressIQ, about the essential traits of today’s modern marketing leader.

Listen as we discuss:

  • Why so few people can truly claim to be a full stack marketer.
  • Juggling the right/left brain, art/science approach to marketing.
  • Ramping up your new department with your first and second hires.
  • Lessons learned: Calling young professionals on their mistakes.

Check out this resource we mentioned:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman

#231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman

November 16, 2021

Free or gated?

To be honest, most of us are stingy with the free content that we share. That’s not at all the way today’s guest approaches to content.

Trey Sheneman, Executive Director of Marketing at Ramsey Solutions, has hit company goals by providing valuable content for free instead of relying on the paywall.

Listen as we discuss:

  • How Trey applies the 4 tenets of Agile.
  • Why you need to up your free content game.
  • How the D3 framework plays out in marketing content.
  • Handling your money like God and grandma.
  • How vision may change but mission doesn’t.

Check out these resources mentioned:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#230 Invaluable: How to Create Opportunities for Career Advancement

#230 Invaluable: How to Create Opportunities for Career Advancement

November 9, 2021

Where do you want to go in your career?

It’s an essential question to answer because it’s the first step in getting there.

After all, no one gets handed career advancement on a silver platter. It takes hard work and truly taking ownership of your career to climb the ladder, and according to today’s guest, there are certain skills that can help you along the way.

In this episode, David interviews Maya Grossman, Founder of Maya Grossman Consulting, about how to take the bull by the horns and skyrocket your career.

Listen as we discuss:

  • Five steps for figuring out your career roadmap.
  • How to transition from specialist to generalist.
  • Why you should develop an owner’s mentality.
  • The importance of becoming a lifelong learner.
  • How to create opportunities for yourself.

Check out these resources mentioned:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#229 The Ideation from Problem to Product to Platform ft Sangram Vajre

#229 The Ideation from Problem to Product to Platform ft Sangram Vajre

November 3, 2021

Less than .04 percent of companies ever make the $10M mark. Most of them die in the early transformation stages, in the proverbial Valley of Death, before they ever undergo true transformation.

If you don’t know what stage of the business you're in, you won’t be able to figure out what your next move should be.

Which stage of the three Ps are you in? That’s problem market fit, product market fit, or platform market fit.

In this episode, David interviews Sangram Vajre, Chief Evangelist and Co-Founder at Terminus, about the importance of achieving platform market fit for true transformation.

Join us as we discuss:

  • Reaching out to the person you’ve been missing lately.
  • Becoming a student of the Valley of Death for businesses.
  • Transformation from problem to product to platform.
  • Morning Brew and Skimm as examples of platform success.
  • The CEO’s ownership of go-to-market.

Check out these resources mentioned:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#228 Mutual Trust Between Sales & Marketing ft Ken Narita

#228 Mutual Trust Between Sales & Marketing ft Ken Narita

October 28, 2021

 

If you as a marketing leader aren’t knocking on sales’ door from the moment you enter an organization, you’re missing an opportunity to give your marketing programs a head start.

What would it take to create so much trust and transparency that “sales and marketing” becomes one word?

In this episode, David interviews Ken Narita, VP of B2B Marketing at Ooma, about how marketing can build a relationship of trust and transparency with sales leadership based on their shared goal of driving revenue.

Join us as we discuss:

  • How the contribution of marketing to revenue will continue to grow.
  • The question of how marketing should be compensated.
  • Why a relationship with sales leads to revenue growth.
  • Strategies for developing trust and transparency.
  • Bonus: What roles would the Marvel Avengers have if they were marketers?

Check out these resources mentioned:

  • DemandGen TV
  • Upcoming: an interview with Sangram Vajre
  • Upcoming: Ooma commercial

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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