June 2, 2019
Poor data is one of the biggest factors limiting sales and marketing teams from achieving maximum performance and keeps companies from reaching full revenue potential.
John Kosturos of RingLead joins me in this episode to talk all things data, from data management processes and best practices to the cost of dirty data and why it’s often neglected. John and I also talk about the partnership our two companies have formed and dive into the many benefits and features of RingLead’s data quality platform and DMS solutions. Tune into this episode to learn how to get your database in shape and how RingLead and DemandGen can help get you there!
May 26, 2019
Carlos Hidalgo joins the show to talk about the struggles of achieving the American dream, or rather “UnAmerican Dream”, the title of his upcoming book. In this episode, Carlos shares how he became addicted to his work and how it severely affected his personal relationships. Listen as Carlos shares how to set boundaries when it comes to your career, how to make major career pivots, and other lessons that he had to learn the hard way.
May 19, 2019
When it comes to sales enablement, there is often a disconnect between sales and marketing teams. Melissa Madian, an expert on sales enablement, joins the program to share how you can make your sales teams more efficient with the right tools, processes, and enablement strategies. Listen as Melissa and I dive into what it takes for marketing to truly support sales reps, how to define effective sales enablement processes, and when you should and shouldn’t purchase new sales enablement technologies.
May 12, 2019
Sales and marketing alignment is so critical that I often use a special word to describe the full integration of these two teams: Smarketing. VP of Sales, Rob Bonham is back on the program to join me as we talk about sales and marketing alignment. We share what it takes to actually align these two teams and how they should work to drive revenue growth. Listen as we highlight how to set revenue targets and how to set up a sales organization for success.
May 10, 2019
In the final episode of our mini-series on Women in Revenue, Julia Stead shares her experiences as a driven career woman and mother. Listen as Julia answers what it’s like to be a woman in the workplace today and highlights how she built the confidence required to be a successful leader in marketing. As a mother of two young children, Julia shares some insight on when to have kids during your career and how to co-parent with a spouse that is equally career-driven.
May 9, 2019
Tracy Eiler joins part 2 of 3 in this mini-series on Women in Revenue to talk about what it’s like to achieve career growth while going through very tough times. From experiencing abuse, followed by divorce and then raising a child as a single mom, Tracy shares her story on how she has managed to achieve major success in her career despite the immense challenges. Listen to this inspiring conversation as we talk about the evolving workplace, setting boundaries in work and life, and what it’s like being a woman in today's workplace.
May 5, 2019
Shari Johnston is the Founder of Women in Revenue. She joins me in this episode to talk about her mission to empower women leaders and to share some of her thoughts and experiences around being a businesswoman. Listen as Shari talks about her recipe for balancing both work life and personal life, the story behind Women in Revenue, and how she’s working to provide leadership and mentorship to young women in business.
April 29, 2019
Chris Buehler is the Founder of SCORCH, a creative agency that has produced award-winning content and interactive campaigns for companies like LinkedIn, Marketo, and Microsoft to name a few. In fact, SCORCH was responsible for designing LinkedIn’s Sophisticated Marketer’s Guide, a piece of content that generated an 18,000% return for LinkedIn. Yes, they make great content for clients. But there’s more to their story. SCORCH’s work producing downloadable content gave birth to the idea that readers should be able to Click-to-Human(TM) through the piece of content just as a website visitor can easily engage with an agent through chat tools. I love technology, especially marketing technology, and my goal with this episode was to unveil to you to a pioneering innovation in online communication. Will it end up like the Apple Newton or become a hit like the iPhone is left to be seen. Either way, you discovered it here first on DemandGen Radio. #conversationalcontent
You can learn more about it at www.pingpilot.com or even try out the technology in this ebook on “Conversational Content”: http://bit.ly/2OXEjjn
April 21, 2019
Kyle Lacy is the VP of Marketing at Lessonly and is also responsible for managing a team of sales development reps. In this episode, we dive into the hot topic of whether SDRs should report to Sales or Marketing and you'll hear Kyle's passion for why SDR's should be an extension of marketing. Kyle shares why SDRs should be closely aligned with Marketing in order to maintain a cohesive strategy across top-of-funnel efforts. We also talk about the compensation models and quotas for SDRs and cover how to onboard and train a successful SDR team in your own organization.
April 14, 2019
Nicholas Holland, HubSpot’s VP of Marketing Hub, joins the podcast to talk about HubSpot’s movement into the enterprise market and how their platform is evolving to serve larger and more sophisticated companies. Tune in as we talk about HubSpot’s replacement for the traditional demand waterfall, the marketing automation ecosystem, and where HubSpot is heading.