Ever wonder why Microsoft bought LinkedIn and what that might mean to the future of CRM?  DemandGen Radio host David Lewis has Russell Glass, VP of Products at LinkedIn on the program to ponder that idea and catch up on the latest sales and marketing innovations at LinkedIn.

 

 

 

 

 

What does it take to fast track your career from Content Marketer to Vice President of Marketing in just four years? How can you turn just three people into a content marketing machine? You can ask Dayna Rothman or listen to this episode of DemandGen Radio. Dayna is now VP of Marketing at BrightFunnel, and just 4 years ago she was at Marketo cranking out “lead bait” as the Senior Content Marketer under the leadership of Jon Miller. Dayna has also authored several of Marketo’s Definitive Guides, and wrote Lead Generation for Dummies published by Wiley in 2014. She’s also a content contributor to Lynda.com.  It’s no surprise that this “Wonder Woman” reveals that she has a super power when it comes to content creation, which she shares with you all. But her passion for crafting modern marketing content and demand generation tools are not her only secrets for scaling the ranks of marketing. Dayna shares some sage advice for women about confidence, being fearless, speaking your mind, showing results, and having a strong work ethic. She also talks about her experience working at Marketo, her mentors, the pressure there, and what she loved most about the team.

 

 

 

Scott Brinker sits down with DemandGen Radio Host David Lewis to talk about Scott’s journey into marketing from his roots in computer science and video gaming to becoming the industry's self proclaimed “Chief MarTech.”  David asks Scott about what’s in store of this year’s MarTech Conference, and Scott also shares an update on his book Hacking Marketing – along with a discussion on the rise of marketing operations as a role and function.

 

The two also geek out on what’s happening across the marketing technology landscape and discuss other emerging innovations including AI and virtual reality which will no doubt give marketers new ways to target and engage audiences.

 

The program wraps up with Scott sharing some insights about ABM and other trends he’s seeing in the MarTech landscape.  You can also pick up some tips on the process for submitting your MarTech stack for the 2016 Stackie Awards at the MarTech Conference in San Francisco.  Bonus: There’s also a discount code for registering at the end of the podcast!

 

 

 

I asked Steve Lucas, the “new” CEO of Marketo to join me on DemandGen Radio to discuss his first 100 days at the helm. Steve and I first met when he invited DemandGen to Marketo’s Revenue Kick-off Meeting (RKOM) earlier this year. I knew from the moment I met Steve that he was just what Marketo needed to take them to the next level.  In his first 100 days, Steve has infused contagious passion for their growth and success across his entire organization and the partner ecosystem as well. In this podcast, I ask Steve questions about his first 100 days and you’ll want to hear his answers!

·  Why did he join Marketo as CEO?
·  What has he discovered so far in terms of his own SWOT analysis?
·  What does winning look like to Steve and the leadership team?
·  What is he hearing from his visits with customers?
·  What has he put in motion already?
        ‒  The Engagement Economy Book
        ‒  Repositioning Marketo as an Engagement Marketing Platform
        ‒  Where he's making investments, like R&D including Project Orion and Mercury
·  What’s in store for The Marketo Summit event this year in San Francisco
·  Why he values services partners like DemandGen and other MarTech partners in the ecosystem

 

 

 

If you’re like most demand generation marketers, you’re trying to convert website visitors into leads by publishing various pieces of content scattered about your website and aggregating them in a resources area so visitors select and download your “lead bait” one at a time.  This traditional method of content publishing has certainly been effective for generating leads, but the team at Uberflip reimagined what the experience should be like­ – just as Uber® reimagined the transportation business.  Join DemandGen Radio host David Lewis and his guest Randy Frisch, Co-Founder of Uberflip, as they discuss Uberflip’s innovative platform for content marketing that dramatically improves conversion while also enhancing the experience for your prospects by mimicking the NetFlix® content model so visitors end up “binge watching” your content.

 

 

 

It was only a few years ago that the need to become “a content marketer” showed up as a priority for demand generation teams. While that priority hasn’t gone away, marketers now face the additional challenge of “creating more engaging content” to rise above all the content noise. There is no better way to do that than by adding video to your marketing mix.  What was once a very expensive and time consuming media is now inexpensive and easy.  We’ve entered the “Vigital” age for interacting with prospects and buyers. In this episode of DemandGen Radio, David talks with Tyler Lessard, CMO of Vidyard about how to get started in video creation and the benefits of using a platform like Vidyard for creating, publishing, personalizing, and tracking the impact of your video content.

 

 

Kyle Johnson, Marketing Automation Manager at Thomson Reuters Legal Division, joins David Lewis as they discuss a range of topics that highlight the breadth and depth needed in such a role as Kyle’s and how the marketing operations group functions similar to an IT department within marketing.

• Centralizing versus Decentralizing their Demand Center
• Kyle’s experience with various marketing automation
• Using Marketing Automation as the hub of the customer journey
• How other MarTech tools can be used to expand your marketing automation system’s capabilities
• Why Kyle chose a career in marketing technology
• Kyle’s lead scoring initiative for 2017
• The pros and cons of gated versus un-gated communities

 

 

Will Waugh, Best Practices Consultant at DemandGen, joins David Lewis for a discussion that outlines how DemandGen’s top clients are putting successful lead management frameworks in place. Will and David discuss the 5 key steps for lead management and what each one takes to be successful. If you haven't read David’s book on Lead Management, Manufacturing Demand, this podcast is a great primer (or a refresher for those that have.)

 

 

Whether you’re an enterprise or small business, the need to align your sales and marketing systems and processes must be a top priority – as it was for Dana Nemec, Global Demand Generation Campaign Manager at GE Oil & Gas Digital Solutions. Dana shares her approach for planning and executing campaigns through a centralized demand center, while discussing the need to clean-up messy CRM data and duplicates to keep her Marketo and Salesforce CRM instance in sync. She also covers “the why” and ROI for having a lead development team sit within the marketing department and touches on GE’s focus on persona development for 2017.