DemandGen Radio
#257 Blazing New Trails with Innovation and Confidence

#257 Blazing New Trails with Innovation and Confidence

December 1, 2022

Coming up with (and sharing) new ideas requires stepping outside of your comfort zone.

In this episode, David interviews Kirstie Tiernan, Principal and Co-National Leader of Data & AI at BDO Digital. Kirstie shares how she has learned to take risks and embrace her innovative mindset all while building the confidence needed to bring new ideas to the boardroom.

Listen as David and Kirstie Discuss:

  • Leading with a passion for change.
  • How to process failure.
  • The first action item after you have a big idea.
  • Learning how to take criticism.

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#256 Marketing for Credit Unions: Using MarTech to Put Members First

#256 Marketing for Credit Unions: Using MarTech to Put Members First

November 18, 2022

Customer experience is a main driver for growth.

In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has mastered the art of putting members first.

Listen as David and Traci discuss:

  • The importance of meeting your members where they are.
  • How to build personas for banking.
  • What it takes to be prepared for changes in your MarTech Stack.
  • Tips for reducing spend by managing your technology renewals.

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#255 How B2Bs Can Leverage Account-Based Marketing

#255 How B2Bs Can Leverage Account-Based Marketing

November 11, 2022

B2B marketers are under more pressure than ever to target and track their audiences.

In this episode, David interviews Nirosha Methananda, VP of Marketing at Influ2. Nirosha shares how her team has used the Influ2 platform to humanize their account-based marketing efforts.

Listen as David and Nirosha discuss:

  • The importance of quality data.
  • How personalization can help your marketing campaigns.
  • When to leverage content syndication.
  • What sales and marketing must do to create a great customer experience.

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Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics

Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics

November 3, 2022

In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics.

David Lewis dusts off a past episode with D3 Methodology expert, Carlos Hidalgo.

Listen as David and Carlos discuss:

  • How to properly communicate marketing’s contribution to the rest of your organization.
  • The definition of GAAP and what it means for marketers.
  • The difference between sourced marketing vs influenced marketing.
  • The number one metric that marketers are tracking and if it’s worth it.

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Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn

Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn

October 27, 2022

In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn.

David Lewis dusts off a past episode that was recorded during the height of COVID-19. He interviewed Rob Bois, former Head of Dealer Marketing at CARFAX who shared how his team pivoted during challenging times.


Listen as David and Rob discuss:

  • How to deal with inheriting a complex MarTech Stack.
  • Strategies to get out of Batch-and-Blast mode.
  • Must-have weekly meetings that keep your team on track.
  • How to use lead scoring to help sales teams prioritize their outreach.

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#254 How to Discover the ROI of Your Customers

#254 How to Discover the ROI of Your Customers

August 25, 2022

For most companies, the focus is all about finding new logos. But as the old saying goes: “It’s cheaper to keep ‘em.”

In this episode, David interviews, Senior Strategic Advisor, Randy Latimer. Randy shares best practices for achieving your fullest revenue potential using Demand Expansion.

Listen as David and Randy discuss:

  • How to uncover opportunities with your current customer.
  • The importance of understanding the customer journey.
  • How data orchestration can impact your customer outreach efforts.
  • The power of client surveys and account scoring.

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#253 How to Leverage Review Platforms Like TrustRadius

#253 How to Leverage Review Platforms Like TrustRadius

August 12, 2022

Sometimes the technology you purchase just doesn’t cut it. Today’s guest learned that lesson the hard way, which inspired him to create the review based, software buying guide, TrustRadius.

In this episode, David interviews Vinay Bhaget, Founder and CEO at TrustRadius. Vinay shares how modern marketers can leverage review platforms both as a seller and a buyer.

Listen as David and Vinay discuss:

  • How marketers can build a review presence for their brands.
  • The importance of providing your buyers with use cases.
  • How to guarantee useful and specific reviews.
  • The best time to ask your customer for a review.

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#252 Using Marketing Technology in Your E-Commerce Strategy

#252 Using Marketing Technology in Your E-Commerce Strategy

July 28, 2022

Marketers focused on e-commerce have a lot more to worry about than just what’s in their customer’s shopping cart.

In this episode, David interviews Kate Federhar, Director of Digital Operations and Technology at Lumen. Kate shares how jumping into marketing operations can be challenging and fun!

Listen as David and Kate discuss:

  • Why sales and marketing should meet the customer where they want to be.
  • How e-commerce technologies have transformed.
  • Why being open to change in your marketing role is vital.
  • The importance of making sure your technologies talk to each other.

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#251 Growing Revenue with a Holistic Customer Experience

#251 Growing Revenue with a Holistic Customer Experience

July 21, 2022

Approximately 85 percent of customers are willing to pay more for a better customer experience, and that experience doesn’t end once a prospect becomes a customer.

In this episode, David interviews Alan Gonsenhauser, Principal and Founder of Demand Revenue. Alan has coached over 100 CMOs and VPs on marketing organization design, customer marketing, campaign functions, and customer experience.

Listen as David and Alan discuss:

  • Why CFOs and CMOs should pay attention to their customers.
  • Understanding personas, the buyer’s journey, and the post-sale customer journey.
  • The dangers of over-focusing on new logos.
  • How to collect feedback from your clients and what to do with it.

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#250 The Path to Becoming a Better Leader

#250 The Path to Becoming a Better Leader

July 14, 2022

If you want to advance your career, find out what it takes and then do it.

In this episode, David interviews one of the original members of the DemandGen team, Rob Meo. Rob now serves as the Senior Director of Marketing Operations at Splunk. He shares the steps he has taken to become an effective leader for his team.

Listen as David and Rob discuss:

  • How candid feedback is critical to growth.
  • The importance of building trust.
  • How to have hard conversations as a manager.
  • Why taking chances in your career can allow you to level-up.

Check out the resources mentioned:

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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