DemandGen Radio
#173 The D3 Methodology: Essential Elements of Demand Creation

#173 The D3 Methodology: Essential Elements of Demand Creation

July 7, 2020

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In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 4 of this series, we talk about the essential elements of creating demand. Tune in as we talk about how to develop buyer personas, how create content that aligns with the needs of your customers, and how to discover and solve the pain points of your buyers.

Check out The D3 Methodology here: https://bit.ly/3aOjwYz

#172 How to Build a Successful ABM Program ft. Bruce Eidsvik

#172 How to Build a Successful ABM Program ft. Bruce Eidsvik

June 30, 2020

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Bruce Eidsvik is the SVP of Global Revenue Marketing at Genesys and has been leading the company’s shift towards account-based marketing. Tune in to hear how Bruce ended up in marketing after pursuing a career as a physicist, how Genesys builds and manages their tech stack, and how they've scaled their programmatic approach to targeting accounts.

Take a look at Genesys’ guide to making ABM a core go-to-market strategy here: https://bit.ly/3dQn5PO

#171 How The ScienceLogic Marketing Team Crafted a Phenomenal Virtual Experience

#171 How The ScienceLogic Marketing Team Crafted a Phenomenal Virtual Experience

June 23, 2020

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The team at ScienceLogic was six weeks away from hosting their annual user conference, one of their biggest sales and marketing initiatives of the year. Despite months of planning and budget commitment, they decided to make the event virtual due to concerns of COVID-19. Tune in as Murali Nemani and Mattie Weber share what it was like to make this decision, how they managed to pivot the conference from an in-person event to a virtual event in such a short amount of time, and how the event ended up being a massive success.

#170 Why Demandbase Acquired Engagio

#170 Why Demandbase Acquired Engagio

June 16, 2020

Demandbase Aquires Engagio

On this episode, David interviews Jon Miller, Founder and CEO of Engagio, along with Gabe Rogul, CEO of Demandbase, to provide you with the inside story on why Demandbase acquired Engagio. Hear how the deal came together, why the companies are merging, the vision for product integration, and what the union means to their mutual customers and employees.

#169 Top 3 Skills Needed to Succeed in an Operations Role ft. Brian Knaupe

#169 Top 3 Skills Needed to Succeed in an Operations Role ft. Brian Knaupe

June 9, 2020

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Sales and marketing operations are overlapping more and more these days and these two functions are now uniting to become what's known as revenue operations. Brian Knaupe, Sr. Director Revenue Marketing at NetApp, joins the podcast to talk about his prior experience in both sales and marketing operations roles and how his background has prepared him to lead up a revenue operations team. Listen as we talk about the top skills needed to succeed in an operations role, why revenue operations is now an essential function, and how to unite both sales and marketing.

#168 How to Lead a Major Marketing Automation Migration with Naomi Liu of EFI

#168 How to Lead a Major Marketing Automation Migration with Naomi Liu of EFI

June 2, 2020

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Migrating to a new marketing automation system requires proper planning and orchestration, especially if you’re at a very large global company and have a tight timeframe. Since Naomi Liu and her team at EFI just successfully completed their major move to Marketo, I invited Naomi onto the podcast to reflect on the project and to celebrate the successful completion of it. Listen as she shares how she got into marketing operations, the process behind the migration, advice for anyone thinking about moving to a new system, and her initiatives for 2020.

#167 The D3 Methodology: Building Strategic and Technical Skills

#167 The D3 Methodology: Building Strategic and Technical Skills

May 26, 2020

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In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 3 of this series, we talk about the importance of building both strategic and technical skills for yourself and for your team. Listen as we share how to align skillsets with your evolving tech stack, how to build up your expertise, and why having the right amount of strategic and technical skills on your team is essential for driving revenue.

Check out The D3 Methodology here: https://bit.ly/3aOjwYz

#166 The D3 Methodology: Building a Strong Organizational Structure

#166 The D3 Methodology: Building a Strong Organizational Structure

May 19, 2020

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A strong organizational structure is key to maximizing revenue growth. In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.

In episode 2 of this series, we’re diving into the importance of building the right teams and eliminating organizational silos. Tune in as we cover why now is the time to really focus on transforming and redefining how your teams operate, why it’s essential for sales and marketing to be aligned, and how to design an organizational structure focused around your buyers and their needs.

Take a look at these resources mentioned in the podcast:

The D3 Methodology: https://bit.ly/3aOjwYz
Accountability chart: https://bit.ly/2zLnJzI 

#165 How To Lead Through Authenticity ft. Anna Crowe

#165 How To Lead Through Authenticity ft. Anna Crowe

May 12, 2020

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Anna Crowe is the CEO of Crowe PR and author of Get Real, a bestselling book on the power of leadership and authenticity. In this episode, Anna shares how to be a powerful leader and how to build a strong company culture. Tune in to learn how to be a good communicator, how to transform yourself into a more genuine and authentic person, and how to evolve your sales and marketing strategies during the pandemic.

#164 How to Remove Friction in Marketing ft. Roger Dooley

#164 How to Remove Friction in Marketing ft. Roger Dooley

May 5, 2020

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Roger Dooley is widely known for his books and research on the topics of neuroscience and removing friction from the customer experience. In this episode, we dive into both topics, uncovering what it takes to attract buyers and seamlessly convert them into customers. Tune in as we talk about ways marketers can eliminate friction, why some friction may actually be useful depending on how you leverage it, and share some of the best frictionless strategies that many of the most successful companies on the planet are using.